A South East accountancy firm specialising in contractors was losing ground to cheap online platforms and had no paid advertising in place. We launched targeted Google PPC, built a content strategy, and set up automated lead nurture. Within eight months they had 38 new recurring clients.
This boutique firm specialising in contractor and small business accounting was losing ground to online accountancy platforms offering fixed-fee packages. Their website generated almost no organic traffic, and they had no paid advertising in place. New clients came exclusively through referrals, which had slowed significantly post-pandemic.
They needed to reach contractors and freelancers actively searching for accountancy services – people already looking to switch from their current provider or set up their first limited company.
“The leads are exactly the type of clients we want - contractors with real businesses who value proper advice. And the SEO content is now generating enquiries without us spending a penny on ads for those leads.”
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