About Lead Gems

We do not run campaigns. We build revenue engines.

Lead Gems is a UK lead generation agency for service businesses, with offices in London and Birmingham. We measure our work the way you measure your business: in enquiries, clients and revenue, not clicks and reports.

Book a free growth call See our results

£780k+revenue won for our clients
1,250+leads generated for our clients
£22lowest cost per booking we have achieved
100%of ad accounts, data and websites stay in your name

Our story

Good businesses were losing to better systems.

We started Lead Gems because we kept seeing the same thing. Good businesses with great services were losing ground to competitors who simply had better marketing systems. Not better products. Not better people. Better systems.

The financial adviser losing pension enquiries to a comparison site. The solicitor whose referrals had started to dry up. The dental practice watching a chain open down the road. In every case the problem was not the business. It was the absence of a predictable, measurable way to win new clients.

So we built one. Then we built it again for our own lead generation brands, with our own money, to prove it worked. Then we started building it for clients. Every engagement now covers the whole journey, from the first search to the signed client, measured against the only number that matters: revenue.

How we work

One system, four stages.

Every account follows the same four-stage system. It covers the whole client journey, so nothing is lost between the ad, the website, the follow-up and the sale.

01
Generating Demand

Google Ads, paid social, LinkedIn, Microsoft, YouTube and TikTok ads, Google Shopping, ChatGPT Ads, SEO, local SEO and AI search put you in front of people who need what you do.
02
Converting Traffic Into Leads

Websites, landing pages and conversion rate optimisation turn those visitors into enquiries.
- Website Design
- Conversion Rate Optimisation
03
Capturing & Qualifying Opportunities

Tracking, CRM, automation and AI chatbots reply in minutes and put the best leads first.
- CRM & Automation
- AI Chatbots
04
Nurturing & Scaling Performance

Email, retargeting and monthly optimisation turn not-yet into yes, and scale what works.
- Email Marketing
- Retargeting

The team

Meet the people behind your results.

No junior hand-offs. The people you meet on your first call are the people who plan, run and report on your campaigns. Here is a little about each of them, including the bits that are not on their CV. Yes, that includes Rupert.

Managing Partner

Zara G

Zara runs the agency day to day. She looks after client relationships, onboarding and delivery, so every account has a clear plan, a named team and steady progress.

Get to know Zara

Favourite city
Barcelona
Favourite food
Tapas, as long as it is for sharing
Cannot live without
My diary
What I love about marketing
Watching a new client's first month of results come in
My superpower would be
Being in two client meetings at once
Head of Marketing and Strategy

Ray A

Ray leads marketing across Lead Gems. He sets the strategy behind every client account, from the offer to the channels, and oversees every campaign so it wins clients, not clicks.

Get to know Ray

Favourite city
Tokyo
Favourite food
A proper Sunday roast
Cannot live without
A notebook and a good pen
What I love about marketing
When the right message reaches the right person and the phone starts ringing
My superpower would be
Reading minds, to know exactly what a client’s customers are searching for
Account Director

Ali C

Ali leads our account team. She makes sure every client has a clear plan, the right specialists and regular reviews, with results always explained in plain English.

Get to know Ali

Favourite city
Lisbon
Favourite food
Sushi
Cannot live without
Strong coffee, first thing
What I love about marketing
Building client relationships that last for years
My superpower would be
Stopping time on a Friday afternoon
AI and Automation Lead

Klaus S

Klaus builds the AI and automation behind every account: AI chatbots, AI receptionists and CRM workflows that answer, qualify and follow up every enquiry, at any hour.

Get to know Klaus

Favourite city
Berlin
Favourite food
Schnitzel
Cannot live without
My automations, which run while I sleep
What I love about marketing
Turning hours of manual work into seconds
My superpower would be
Talking to every machine in the building
Senior SEO and Account Manager

Stacey G

Stacey leads organic growth: SEO, local SEO, AEO and GEO. She gets clients found and chosen on Google, in Google Maps and in AI answers from ChatGPT and Google.

Get to know Stacey

Favourite city
Rome
Favourite food
Pasta, any shape
Cannot live without
Google Search Console
What I love about marketing
Seeing a client climb into the Google Maps top three
My superpower would be
Knowing what Google will change next
Senior Paid Media Specialist

Hafeez R

Hafeez runs paid search and paid social, from Google Ads and Microsoft Ads to retargeting and ChatGPT Ads, with every campaign judged on lead quality, not clicks.

Get to know Hafeez

Favourite city
Istanbul
Favourite food
Karahi, the spicier the better
Cannot live without
My phone, for checking campaigns
What I love about marketing
Watching cost per lead fall week after week
My superpower would be
Knowing which click will become a client
Senior Paid Media Buyer

Ali A

Ali buys and manages paid social for our clients: Meta, TikTok and LinkedIn campaigns, with new creative and audiences tested every week so budget follows the ads that bring enquiries.

Get to know Ali

Favourite city
Vancouver
Favourite food
Peri peri chicken, extra hot
Cannot live without
My swipe file of ads that worked
What I love about marketing
Finding the one ad that beats every other version
My superpower would be
Knowing exactly when someone is about to scroll past
Senior Performance Specialist

Tom O

Tom runs campaigns across Google, Meta and LinkedIn and leads our landing page projects, making sure every pound a client spends has a clear commercial purpose.

Get to know Tom

Favourite city
Amsterdam
Favourite food
A good burger
Cannot live without
My running shoes
What I love about marketing
Testing two ideas and letting the numbers decide
My superpower would be
Super speed, for the half marathons
Senior Data and Analytics Lead

Abu B

Abu makes sure every decision is backed by accurate data. He runs tracking, attribution, GA4, call tracking, CRM setup and dashboards, working with Klaus on automation.

Get to know Abu

Favourite city
Dubai
Favourite food
Lamb biryani
Cannot live without
My second monitor
What I love about marketing
The moment the data proves what everyone suspected
My superpower would be
Seeing every number in real time
Website Designer and Developer

Larry O

Larry designs and builds our client websites and landing pages: fast, mobile first and built to rank, with every form, call and booking tracked from launch.

Get to know Larry

Favourite city
New York
Favourite food
Jollof rice
Cannot live without
Headphones and a good playlist
What I love about marketing
Seeing a well-built website turn visitors into enquiries
My superpower would be
Building a website with a click of my fingers
Account Manager

Dee G

Dee is the day-to-day contact for many of our clients. She keeps campaigns on track, turns feedback into action and makes sure nothing slips between reviews.

Get to know Dee

Favourite city
Paris
Favourite food
Anything Greek
Cannot live without
My to-do list
What I love about marketing
Hearing a client say the phone has not stopped ringing
My superpower would be
Being in every place at once
Account Executive

Harriet R

Harriet supports the account team with onboarding, reporting and campaign checks, making sure every detail is right before it reaches a client.

Get to know Harriet

Favourite city
Sydney, for the beaches and the brunch
Favourite food
Mexican food, with extra guacamole
Cannot live without
Iced coffee, whatever the weather
What I love about marketing
Learning something new every single day, from every client
My superpower would be
Flying, so I could skip the commute every morning
Chief Happiness Officer

Rupert

Rupert greets every visitor, attends every meeting he is allowed into and keeps morale high in the office. Results are not guaranteed, but tail wags are.

Get to know Rupert

Favourite city
Anywhere with a park
Favourite food
Whatever has just fallen on the floor
Cannot live without
Belly rubs
What I love about marketing
Greeting every client who walks through the door
My superpower would be
Making any bad day better in seconds

Businesses we have worked with

In their words

What our clients say.

Real clients, real figures. Tap any quote to read the full story: what was wrong, what we changed and what it earned.

"We had written off Google Ads after our first attempt. Lead Gems showed us the difference proper campaign management makes. We now have a predictable flow of the right type of enquiries every month."

Senior Partner, solicitors practice, West Midlands
£67 per qualified lead
"The difference between these leads and what I was getting before is night and day. Every lead is exclusive, they have already told me what they need, and most of them actually have assets worth advising on. I have cancelled both my other lead providers."

IFA Principal, North West England
18 new clients, £210,000 average assets
"I was paying Checkatrade and getting the same leads as four other plumbers. Now I get my own leads, at a lower cost, and they are only coming to me. The review automation alone has transformed my Google ranking."

Owner, plumbing and heating company, Greater Manchester
214 leads at £24 each

How we operate

Three things we never compromise on.

These are written into how every account is set up, not just how we talk about ourselves.

Data before decisions
We fix your tracking before we scale your spend. Ad platforms often over-report their own results, so we set up conversion tracking, call tracking and CRM reporting first. Every decision is based on what actually happened.
Full transparency
You see everything: spend, leads, lead quality, cost per client and pipeline value, in a live dashboard. If something is not working, you hear it from us first, with the reason and the fix.
Long-term partnerships
We want clients who stay for years because they are growing. So we report on revenue, own up to what did not work, and build systems that get better the longer they run.

The honest bit

What makes us different from the last agency you used.

If you have worked with an agency before, you will know the problems. This is how we avoid them.

Most agencies optimise for leads.
We optimise for clients. Two hundred leads at £15 look good in a report. If only ten become clients, each one cost £300. We track that number from day one.
Most agencies report on what happened.
We report on what to do next: which channel is working, what it costs and where the next pound should go.
Most agencies only run campaigns for clients.
We also run our own lead generation brands with our own money. What we recommend, we have already tested.
Most agencies say they are transparent.
We prove it. Weekly updates, monthly reviews and quarterly strategy sessions, with every account in your name.

What happens next

No pressure. Just a clear plan.

Getting in touch costs nothing and commits you to nothing. This is exactly what happens.

1
A 30-minute growth call
You talk to a senior specialist, not a salesperson. We ask about your clients, your numbers and what you have tried.
2
A free audit
We review your ads, tracking, website and follow-up, and find where enquiries and budget are leaking.
3
Your plan
The channels, budget and cost per lead we would aim for. It is yours to keep, whether you work with us or not.
4
Launch and report
If you go ahead, your campaigns go live with tracking in place, a live dashboard and a monthly review.