Industries · Property and construction
Marketing for architects that brings in the right clients
Residential and commercial enquiries from search, project pages and AI answers, with clear fees and a simple first step for new clients.
How do architects get new clients?
Architects win new clients by showing finished projects with context on budget and planning, ranking for the services and areas they cover, appearing when people ask AI tools for a local architect and making the first consultation easy to book. Lead Gems builds this for UK practices, alongside the referrals most practices already have.
The demand
What your clients search for every month.
Large demand, much of it from homeowners who do not know what an architect costs. Clear fees and a simple first step win them.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where architects lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
Portfolio sites that do not convert
Beautiful images, but no explanation of fees or how to start.
Referral dependence
Work arrives in waves from builders and past clients.
Small enquiries
Requests for drawings only, instead of full design projects.
Invisible in AI answers
People ask ChatGPT for a local architect, and practices without clear information are not named.
What works
The services that work for architects.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- ConvertWebsite Design
Project pages with budget, planning and outcome, and a clear way to start.
→ - Get foundSEO
Pages for each service and area, such as extensions or new builds.
→ - Get foundAEO & GEO
Get named when people ask AI tools for an architect near them.
→ - Follow upEmail Marketing
Follow-up for clients who need time to plan and save.
→
Using the title correctly
"Architect" is a protected title under the Architects Act 1997: only people registered with the Architects Registration Board can use it. We describe your team accurately and make your registration easy to check.
Clear fee information also helps, because many homeowners have no idea what an architect costs and leave rather than ask.
Results from similar businesses
The same approach, proven elsewhere.
We have not published a case study for architects yet. These real results come from businesses that win clients the same way.
4.2%
website conversion rate, up from 1.2%
A Kent garden design and landscaping company had a beautiful website that brought in very few enquiries. We rebuilt it around its services, with proof and an easy way to book a design visit.
40
meetings with target accounts
A Birmingham engineering consultancy wanted to win work with 120 named manufacturers. We ran account-based LinkedIn campaigns, targeted cold email and lead scoring.
Find out why the right clients are not finding you.
Tell us about your practice and the projects you want. A specialist will come back with what to fix first.
Questions
Architects marketing questions, answered.
How do architects get clients online?
With project pages that explain budget and planning, pages for each service and area, clear fees and a simple way to book a first consultation.
Should architects publish fees?
Ranges or typical fees help. Homeowners who do not know what an architect costs often leave rather than ask.
Who can use the title architect?
Only people registered with the Architects Registration Board, under the Architects Act 1997.
Do you have architecture case studies?
Not yet published. The results on this page come from a landscaping firm and an engineering consultancy, which win design-led projects the same way.
Do you work with commercial practices?
Yes. Commercial practices usually need B2B campaigns aimed at developers and businesses.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for architects.
Practical answers from the specialists who run these campaigns every day.
More in property and construction
Find out why the right clients are not finding you.
Tell us about your practice and the projects you want. A specialist will come back with what to fix first.
Or send a quick message