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AI SEO agency: AEO and GEO services that get you recommended by AI
Your next client may never see a list of search results. They will ask ChatGPT, or read Google's AI Overview, and contact the business it names. Lead Gems is a UK AI SEO agency that makes sure that business is yours.
- ChatGPT
- Google AI Overviews
- Perplexity
- Gemini
- Copilot
What are AEO and GEO?
AEO (answer engine optimisation) makes your content the answer that Google and voice assistants show directly. GEO (generative engine optimisation) gets your business cited and recommended by AI tools such as ChatGPT, Perplexity, Gemini and Google's AI Overviews. Together they are often called AI SEO. Lead Gems is a UK AI SEO agency that does both, alongside traditional SEO.
"The leads are exactly the type of clients we want: contractors with real businesses who value proper advice. And the SEO content is now generating enquiries without us spending a penny on ads for those leads."
The problem
Why AI tools are not recommending your business
Most businesses missing from AI answers are either unclear, inconsistent or invisible to the sources AI tools read.
Your site never states the answer plainly
Clever headlines and vague copy give AI tools nothing to quote.
Your details do not match
Different names, services or addresses on different sites make AI tools unsure who you are.
Nobody else mentions you
AI tools trust what several sources agree on. If only your own site talks about you, you are rarely recommended.
AI crawlers are blocked or slowed
Some sites block AI crawlers in robots.txt or security settings without knowing it.
Key content is hidden
Text inside tabs, sliders and images may not be read at all.
No one checks what AI says about you
Outdated or wrong descriptions go unnoticed for months.
The difference
How Lead Gems compares to a typical AI SEO agency
Many agencies have added "AI SEO" to an old SEO package. We measure it separately and work on it off your website as well as on it.
| Area | Typical AI SEO agency | Lead Gems |
|---|---|---|
| What they measure | Rankings, rebranded | How often AI tools name you for the questions your clients ask, tracked monthly |
| Where they work | Your website only | Your website, Google Business Profile, directories, lists, LinkedIn and press |
| Content | Longer blog posts | Answer-first service pages and FAQs that can be quoted on their own |
| Technical | Not covered | AI crawler access, structured data, llms.txt and Bing indexing |
| Connection to leads | Not tracked | Enquiries from AI referrals tracked in your dashboard |
Does ChatGPT know your business?
A free AI visibility check shows who AI tools recommend for your services, and why.
Our approach
How our AI SEO agency gets businesses recommended
We work in three places at once: your website, your business profiles, and the rest of the web that AI tools read.
- 01
We start by asking the AI tools
We put the questions your clients ask to ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot, and record who gets named and what is said about you.
- 02
We make your website quotable
Each section of your service pages and FAQs answers one question in its first one or two sentences, with structured data that labels who you are.
- 03
We make your facts consistent
Your name, services, locations and description are aligned on your site, Google Business Profile, LinkedIn, Bing and trusted directories.
- 04
We get you mentioned elsewhere
Reviews, industry directories, "best of" lists and expert commentary build the agreement between sources that AI tools look for.
Why AI search matters for your business
AI tools now answer many of the questions that used to send people to your website, and they recommend only a handful of businesses when they do. A list of ten blue links gave you ten chances. An AI answer might name three firms, or one. If yours is not among them, the client never knows you exist.
AI Overviews sit above the results
Google shows AI Overviews above the results for many service searches, including "PPC agency" and "AI SEO agency".
People ask AI for recommendations
Searches like "best conveyancing solicitor near me" and "which accountant is good for contractors" now go straight to AI tools.
AI answers are trusted
A business named in an AI answer arrives pre-recommended, before the client has seen your website.
How do ChatGPT and AI Overviews decide which businesses to recommend?
AI tools recommend businesses they can describe confidently from several sources that agree with each other. They search the web in real time (Google's AI Overviews use Google's index; ChatGPT search uses partner indexes including Bing), pull short passages that answer the question, and favour businesses that are clearly described, consistently mentioned and well reviewed across many sites.
SEO vs AEO vs GEO: what is the difference?
SEO gets your pages ranked, AEO gets your content used as the direct answer, and GEO gets your business named in AI-generated answers. They build on each other, and the same well-structured page can do all three.
See our SEO agencyHow we measure AI visibility
AI visibility is new, so we report exactly what we test. Every month you see the questions tested, which AI tools named you, how you were described, which competitors were named instead, which of your pages were cited, and the visits and enquiries arriving from AI tools.
AI answers vary from person to person and day to day, so we test the same fixed set of questions every month and report the trend, not a single screenshot.
Get your free AI visibility checkWhat you get
What is included in our AEO and GEO services
Every AI SEO account includes an AI visibility audit, monthly prompt tracking, on-site and off-site work, technical access and reporting.
AI visibility audit
Your target questions tested across ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Copilot
Prompt tracking
A fixed set of client questions tested again every month, so you can see your share of AI recommendations change
Answer-first content
Service pages and FAQs rewritten so every section can be quoted on its own
Entity and schema
Organization, Service, Person and FAQ structured data, with consistent business facts sitewide
Technical access
robots.txt and firewall checks for AI crawlers such as GPTBot, OAI-SearchBot, PerplexityBot and ClaudeBot, plus Bing, IndexNow and llms.txt
Profiles, directories and reviews
Google Business Profile, Bing Places, LinkedIn and sector directories saying the same thing, and a steady flow of genuine reviews
Mentions and PR
Inclusion in relevant "best of" lists, industry publications and expert commentary
Reporting
A monthly AI visibility report, plus AI referral traffic and enquiries in your live dashboard
Process
How our AEO and GEO process works
Our process has six steps, from a free AI visibility check to monthly tracking.
Free AI visibility check
We ask the main AI tools the questions your clients ask and show you who gets recommended.
Fact check
We list everything AI tools say about you that is wrong, outdated or missing.
Technical access
AI crawlers, sitemap, schema and Bing indexing are fixed.
Content rewrite
Your key pages and FAQs are rebuilt to answer questions directly.
Off-site work
Profiles, directories, lists, reviews and mentions are brought into line and grown.
Track monthly
The same questions are tested again every month and reported alongside enquiries.
Free guide
The AI Visibility Self-Check
Ten questions to ask ChatGPT, Gemini and Perplexity about your business, and what the answers tell you.
- The ten questions, ready to paste
- How to read what AI tools say about you
- The fixes that change their answers fastest
- A monthly tracking sheet
Results
Search and visibility results for UK service businesses
Every figure comes from a real client account and is tracked to the enquiry.
12 of 20
target questions now name them in ChatGPT
A London IT support company was invisible in AI answers, while its competitors were recommended for almost every question. We rewrote its service pages, fixed its business details across the web and earned mentions on trusted sites.
214
leads at £24 each
A Greater Manchester plumbing company depended on Checkatrade and word of mouth. We launched Google Ads, rebuilt its Google Business Profile and added automated review requests and missed-call text back.
£67
per qualified lead
A West Midlands solicitors practice built on referrals for over 15 years had steady but unpredictable enquiries. We rebuilt its paid search, built dedicated landing pages and automated lead follow-up.
Questions
AEO & GEO questions, answered.
What is generative engine optimisation (GEO)?
Generative engine optimisation is the work of getting your business cited and recommended in answers written by AI tools such as ChatGPT, Perplexity, Gemini and Google's AI Overviews. It focuses on clear, quotable content, consistent business facts and being mentioned by other trusted sources.
What is answer engine optimisation (AEO)?
Answer engine optimisation structures your content so search engines and voice assistants can use it as the direct answer to a question, for example in featured snippets and People Also Ask boxes. Question headings, short direct answers and FAQ markup are the main tools.
How do I get my business recommended by ChatGPT?
Make sure your website states clearly what you do, for whom and where. Keep those facts identical on Google, LinkedIn and directories, earn genuine reviews, and get mentioned on other sites in your industry. ChatGPT recommends businesses it can describe confidently from several sources that agree.
Is SEO dead because of AI?
No. AI tools search the web to find their answers, and they draw heavily on pages that already rank well. Good SEO is the foundation; AEO and GEO build on it so your business is quoted and recommended, not just listed.
How long does AI SEO take?
Fixing wrong or missing facts can change what AI tools say within weeks. Being recommended regularly for competitive questions usually takes three to six months of on-site and off-site work.
Can you guarantee ChatGPT will recommend my business?
No one can. AI answers vary from person to person and day to day. What we can do is make your business the clearest, most consistent and best supported option, and measure how often you are named every month.
Do I need an llms.txt file?
It is optional. llms.txt is a plain-text summary of your site for AI tools. Google has said it does not use it, but it is quick to add and some AI tools read it. It is a small part of AI SEO, not the core.
What is the difference between AI SEO and ChatGPT Ads?
AI SEO gets your business named inside AI answers, which cannot be bought. ChatGPT Ads are paid placements shown beneath ChatGPT's answers. Many businesses use both.
How do you measure AI visibility?
We test a fixed set of your clients' questions across the main AI tools every month and record whether you are named, how you are described and which pages are cited. We also track visits and enquiries arriving from AI tools in your dashboard.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
AEO & GEO guides.
Practical answers from the specialists who run these campaigns every day.
Industries
Where AEO & GEO works best.
Related services
Find out what ChatGPT says about your business.
Get a free AI visibility check. We will ask ChatGPT, Google's AI Overviews and Perplexity the questions your clients ask, and show you who they recommend and what they say about you.
Or send a quick message