Industries · Health and care
Dental marketing that fills your diary with private treatments
More implant, Invisalign and cosmetic patients from Google, Meta and AI search, with online booking and reminders that turn enquiries into appointments.
What does a dental marketing agency do?
A dental marketing agency brings new private patients to a practice through Google Ads, social media ads, SEO and Google Maps, focused on high-value treatments such as implants and Invisalign. Lead Gems also sets up the booking, reminders and follow-up that turn an enquiry into a booked consultation, and reports on the cost of each new patient.
The demand
What your clients search for every month.
Huge search demand, but much of it is price shopping. The practices that win show real results, clear pricing and finance options, and make booking a consultation easy.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where dental practices lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
Treatment enquiries that never book
People ask about implants or Invisalign, then go quiet because nobody followed up.
Competing on price alone
Without before-and-after cases and reviews, patients compare on price and choose the cheapest.
Booking only by phone
Many patients look in the evening, when reception is closed.
No-shows for consultations
Free consultations without reminders lose a large share of the diary.
What works
The services that work for dental practices.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- Paid trafficPPC & Google Ads
Google Ads for implants, Invisalign and cosmetic treatments, each with its own landing page and finance details.
→ - Paid trafficFacebook Ads & Paid Social
Meta ads with real patient results, reaching people before they start searching.
→ - Get foundLocal SEO
Top three on Google Maps for nearby dentist searches, backed by reviews.
→ - ConvertAI Chatbots
A chatbot that answers treatment questions and books consultations out of hours.
→ - Follow upCRM & Automation
Reminders that cut no-shows, and follow-up for patients who are not ready yet.
→
Marketing inside GDC and ASA rules
Dental advertising has to follow the General Dental Council standards and the CAP Code: claims must be accurate and evidenced, and patients must not be misled about results or price.
Prescription-only medicines, including anti-wrinkle injections, cannot be advertised to the public, so we promote consultations and treatments in a way the rules allow.
Results
Results for dental practices like you.
Every figure comes from a real client account and is tracked to the enquiry.
Find out how many treatment enquiries you are losing.
Tell us about your practice and the treatments you want to grow. A specialist will come back with what to fix first.
Questions
Dental practices marketing questions, answered.
How do dentists get more private patients?
By advertising the treatments with the best value, such as implants and Invisalign, on pages that show real results and finance options, then following up every enquiry quickly and reminding patients before their consultation.
How much does Google Ads cost for dentists?
In the UK, clicks for "dental implants" average around £7 and "invisalign" around £11. The cost per booked consultation depends on your landing page, reviews and follow-up, which is where most of the gains are.
Do Facebook ads work for dental practices?
Yes. A Surrey private practice we work with booked 98 treatments at an average of £1,850 in seven months, from Meta and Google campaigns with a chatbot and automated reminders.
Do your adverts follow GDC rules?
Yes. Every claim is accurate and evidenced, we never advertise prescription-only medicines to the public, and you approve everything before it goes live.
Can patients book online through your system?
Yes. We connect online booking, reminders and follow-up to your practice, so patients can book at any hour and fewer miss their appointment.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for dental practices.
Practical answers from the specialists who run these campaigns every day.
More in health and care
Find out how many treatment enquiries you are losing.
Tell us about your practice and the treatments you want to grow. A specialist will come back with what to fix first.
Or send a quick message