Industries · Home and trades
Marketing for electricians that brings in bigger jobs
Rewires, consumer units and EV charger installs from Google Maps and Google Ads, with reviews and missed-call text back.
How do electricians get more customers?
Electricians get more customers by ranking in Google Maps, running Google Ads for higher-value work such as rewires and EV charger installs, showing their registration and reviews, and texting back every missed call. Lead Gems sets this up for UK electrical contractors, so you choose the jobs rather than waiting for the phone.
The demand
What your clients search for every month.
Very high local demand. EV charger installation alone is searched eighteen thousand times a month, which makes it a strong niche to own.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where electricians lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
Small jobs fill the diary
Without targeting, the phone rings for sockets, not rewires.
Missed calls on site
Callers who reach voicemail ring the next electrician.
Too few reviews
Reviews decide who gets the call in Google Maps.
No proof of registration
Homeowners want to see you are registered before they book.
What works
The services that work for electricians.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- Get foundLocal SEO
Google Maps visibility and steady reviews.
→ - Paid trafficPPC & Google Ads
Google Ads for rewires, consumer units and EV charger installs.
→ - Follow upCRM & Automation
Missed-call text back and instant replies.
→ - ConvertWebsite Design
Pages for each service, with your scheme membership and reviews.
→
Registration customers can see
In England and Wales, notifiable electrical work must meet Part P of the Building Regulations, usually through a registered competent person scheme such as NICEIC or NAPIT. Showing your registration clearly wins the job.
We set it up so you own every account, every review and every lead, whether you stay with us or not.
Results from similar businesses
The same approach, proven elsewhere.
We have not published a case study for electricians yet. These real results come from businesses that win clients the same way.
214
leads at £24 each
A Greater Manchester plumbing company depended on Checkatrade and word of mouth. We launched Google Ads, rebuilt its Google Business Profile and added automated review requests and missed-call text back.
£40
per lead, down from £96
A Yorkshire solar installer was paying for plenty of Google Ads clicks but few enquiries. We rebuilt its landing pages and tested the offer, form and proof.
Choose your jobs instead of waiting for the phone.
Tell us about your business and the work you want. A specialist will come back with what to fix first.
Questions
Electricians marketing questions, answered.
How do electricians get more work?
Rank in Google Maps, collect reviews after every job, run Google Ads for bigger jobs and text back every missed call.
How much does Google Ads cost for electricians?
In the UK, a click for "electrician near me" averages around £5 and "ev charger installation" around £5.
Is EV charger installation worth advertising?
Yes. It is searched around eighteen thousand times a month in the UK and the jobs are well defined, which makes campaigns efficient.
Do you have electrician case studies?
Not yet published. The results on this page come from plumbing and solar firms, which win local jobs the same way.
Do you work with commercial electricians?
Yes. Commercial contractors often need B2B campaigns aimed at facilities managers and builders instead.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for electricians.
Practical answers from the specialists who run these campaigns every day.
More in home and trades
Choose your jobs instead of waiting for the phone.
Tell us about your business and the work you want. A specialist will come back with what to fix first.
Or send a quick message