Services · Paid traffic
ChatGPT Ads agency: advertising on ChatGPT for UK service businesses
Your clients now ask ChatGPT who to call. ChatGPT Ads put your business beside the answer. Lead Gems sets up, tracks and manages ChatGPT advertising for UK service businesses, measured the same way as everything we run: cost per qualified lead.
- ChatGPT Ads
- OpenAI Ads Manager
- Live in the UK
What are ChatGPT Ads?
ChatGPT Ads are sponsored placements that appear beneath ChatGPT answers, clearly labelled and kept separate from the answer itself. They are shown to adult users on the Free and Go plans, matched to what the person is asking about. ChatGPT Ads launched in the UK in June 2026. Lead Gems is a UK ChatGPT Ads agency that builds, tracks and manages these campaigns for service businesses.
"Lead Gems understood that SaaS lead generation is different from local services. The LinkedIn campaigns brought us exactly the right decision-makers, and the nurture sequence converted prospects we would have lost. Our cost per acquisition dropped by over 60% compared to outbound."
The problem
Why most businesses will waste their first ChatGPT Ads budget
Most early ChatGPT Ads budgets will be wasted for the same reasons early Google Ads budgets were: no tracking, the wrong landing page and no follow-up.
No conversion tracking
Without the OpenAI pixel or Conversions API connected, there is no way to tell an enquiry from a click.
Ads that read like Google ads
People ask ChatGPT long, specific questions. Short, keyword-stuffed ads look out of place beside a detailed answer.
Sending people to the homepage
Someone who has just had their question answered needs a page that continues that conversation.
Expecting Google-sized volume
ChatGPT Ads are new. Treat the first months as a test with a set budget, not a replacement for proven channels.
Ignoring the restricted topics
Health conversations are excluded, which matters for clinics and dental practices. Campaigns must be built around the conversations ads can appear in.
No follow-up plan
A ChatGPT enquiry that waits a day for a reply has usually found someone else.
The difference
How Lead Gems compares to a typical agency on ChatGPT Ads
The difference is discipline: a fixed test, proper tracking and an honest decision at the end.
| Area | Typical agency | Lead Gems |
|---|---|---|
| New platforms | Tested on your money first | Tested on our own brands before yours |
| Tracking | Clicks and impressions | OpenAI pixel and Conversions API, matched to your CRM |
| Ad copy | Google ads reused | Written to follow on from real client questions |
| Landing pages | Your homepage | A page for each campaign, in the same conversational tone |
| Budget | Open-ended | A fixed test budget with an agreed decision date |
| Eligibility | Not checked | Checked against OpenAI policy and your sector rules |
| Reporting | A separate report | Side by side with Google and Meta on one dashboard |
Thinking about ChatGPT Ads?
We will check your eligibility and plan a sensible test budget on a free call.
Our approach
How our ChatGPT Ads agency runs campaigns
We run ChatGPT Ads the way we run Google Ads: tracking first, a dedicated landing page, fast follow-up, and every decision based on cost per qualified lead.
- 01
We test on our own brands first
Lead Gems runs its own lead generation brands. New platforms are proven on our money before we recommend them for yours.
- 02
We fix tracking before we spend
The OpenAI pixel and Conversions API are connected to your forms, calls and CRM on day one.
- 03
We write for conversations
Ads and landing pages follow on from the question someone has just asked, rather than repeating a keyword.
- 04
We set a test budget and a decision date
If ChatGPT Ads are not producing enquiries at a cost that works, we say so and move the budget.
How do ChatGPT Ads work?
ChatGPT Ads show a sponsored placement under a relevant ChatGPT answer, chosen by the topic of the conversation, and you pay per thousand impressions or per click. Campaigns are managed in the OpenAI Ads Manager. This is what OpenAI has confirmed so far.
Sources: OpenAI, "Testing ads in ChatGPT" and the OpenAI Help Centre article "Ads in ChatGPT". Checked October 2026.
ChatGPT Ads or Google Ads: which should you use?
Use both, for different moments. Google Ads catches people when they search for a service. ChatGPT Ads reach them while they are still working out what they need and who to trust. For most service businesses, Google Ads stays the main source of enquiries and ChatGPT Ads are a test budget beside it.
Running Google Ads already? See our Google Ads agencyIs advertising on ChatGPT the same as being recommended by ChatGPT?
No. ChatGPT Ads are paid placements beneath the answer. Being recommended inside the answer itself cannot be bought: it comes from how clearly your business is described across the web, which is what AEO and GEO work on.
The strongest position is both: your business named in the answer, and your ad beneath it.
See how we get businesses recommendedWhich businesses should test ChatGPT Ads?
ChatGPT Ads suit service businesses whose clients research before they buy. Dental, medical and aesthetics businesses are less suited for now, because OpenAI does not show ads in health conversations. We will tell you honestly on the call which side of that line you fall.
Solicitors
Conveyancing, family law, wills and probate questions.
Accountants
Tax, self-assessment and "do I need an accountant" questions.
Financial advisers and brokers
Pensions, retirement and mortgage questions, within financial promotion rules.
B2B services
Buyers who use ChatGPT to shortlist suppliers.
Trades and home services
"How much does it cost to..." questions.
Estate and letting agents
Selling, letting and "what is my home worth" questions.
Recruitment agencies
Employers asking how to hire for a role, and candidates comparing agencies.
Training and education
Courses, qualifications and career change questions.
What you get
What is included in our ChatGPT Ads management
Every account includes strategy, set-up in the OpenAI Ads Manager, tracking, landing pages, weekly optimisation and live reporting.
Eligibility check
Your services and wording checked against OpenAI policy and your sector rules (SRA, FCA, ICAEW)
Conversation research
The questions your clients ask ChatGPT, and which ones ads can appear against
Account set-up
Your own OpenAI Ads Manager account, owned by you, with billing and access set up properly
Ads and pages
Sponsored placements and a dedicated landing page for each campaign
Tracking
OpenAI pixel, Conversions API, GA4 and call tracking, connected to your CRM
Optimisation
Weekly bid, budget and copy changes based on cost per qualified lead
Follow-up
Automated email and text replies within minutes, so no enquiry goes cold
Reporting
ChatGPT Ads beside Google and Meta on one live dashboard
Process
How to advertise on ChatGPT with Lead Gems
Advertising on ChatGPT with us takes six steps, from a strategy call to scaling what works.
Strategy call
We check whether your services are eligible and whether your clients are likely to ask ChatGPT about them.
Tracking
The OpenAI pixel and Conversions API go in, connected to your forms, calls and CRM.
Build
Ads and a dedicated landing page for each campaign.
Test
A fixed test budget runs for an agreed period, usually six to eight weeks.
Review
We compare cost per qualified lead against your other channels and recommend whether to scale, change or stop.
Scale
If it works, budget rises step by step while cost per lead holds.
Free guide
The ChatGPT Ads UK Starter Guide
How ChatGPT Ads work in the UK, who can run them and a simple test plan for your first eight weeks.
- What OpenAI has confirmed about formats and targeting
- Which sectors are eligible, and which are not
- The tracking to set up before you spend
- An eight-week test plan with a decision date
Results
Results from the channels we already run
Every figure comes from a real client account and is tracked to the enquiry.
16
new clients from ChatGPT Ads
A Manchester employment law firm wanted to reach people asking ChatGPT about unfair dismissal and settlement agreements. We launched ChatGPT Ads with dedicated landing pages and instant follow-up.
18
new clients, £210,000 average assets
A North West independent financial adviser was buying shared leads that rarely converted. We replaced them with exclusive, qualified pension leads through a two-stage Google and Meta funnel, automated lead grading and instant follow-up.
31
new paying customers
A London B2B software company was spending heavily on outbound sales with slow results. We built a LinkedIn and Google Ads funnel aimed at operations directors in mid-size professional services firms, with a six-email nurture sequence.
Questions
ChatGPT Ads questions, answered.
Are ChatGPT Ads available in the UK?
Yes. ChatGPT Ads launched in the UK in June 2026, one of the first markets outside the US. UK businesses can advertise to ChatGPT users on the Free and Go plans.
How much do ChatGPT Ads cost?
You set your own budget and bid in an auction, paying per thousand impressions or per click, much like Google Ads. Prices are still settling as more UK advertisers join. We agree a fixed test budget with you and report cost per enquiry from the first week.
How do I advertise on ChatGPT?
Through the OpenAI Ads Manager, where you create campaigns, set budgets and add tracking. You can do it yourself or an agency can manage it. Either way, connect the OpenAI pixel or Conversions API first, or you will not know which clicks became enquiries.
Who sees ads on ChatGPT?
Logged-in adults using the Free and Go plans. People on paid plans such as Plus, Pro, Business and Enterprise do not see ads, and ads are never shown to users predicted to be under 18.
Do ChatGPT Ads affect ChatGPT answers?
No. OpenAI states that ads are kept separate from answers and that advertisers cannot influence what ChatGPT says. Ads appear beneath the answer and are labelled as sponsored.
Can I advertise a dental practice or clinic on ChatGPT?
Probably not for now. OpenAI does not show ads in conversations about health or mental health, which covers most dental, medical and aesthetics questions. We will check your services and recommend Google and Meta campaigns instead if ChatGPT Ads are not a fit.
Is it worth advertising on ChatGPT yet?
For many service businesses, yes, as a test. Competition is low and people explain their needs in detail. Treat it as an addition to Google Ads, not a replacement, and set a test budget and review date before you start.
What is the difference between ChatGPT Ads and being recommended by ChatGPT?
ChatGPT Ads are paid placements beneath an answer. Being recommended inside the answer comes from how well your business is described across the web, which is what AEO and GEO improve.
Do I own my ChatGPT Ads account?
Yes. The OpenAI Ads Manager account is set up in your name, and you keep full access and all data whether you stay with us or not.
Still have a question? Call 020 4652 1887 or book a free growth call.
From our insights
ChatGPT Ads guides.
Practical answers from the specialists who run these campaigns every day.
Industries
Where ChatGPT Ads works best.
Related services
Find out if ChatGPT Ads will work for your business.
Book a free strategy call with a UK ChatGPT Ads agency. We will check whether your services are eligible, what your clients are asking ChatGPT, and what a sensible test budget looks like.
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