Case studies · Employment law · Greater Manchester
How a Manchester employment law firm won 16 new clients from ChatGPT Ads
A Manchester employment law firm wanted to reach people asking ChatGPT about unfair dismissal and settlement agreements. We launched ChatGPT Ads with dedicated landing pages and instant follow-up. In three months it won 63 enquiries at £71 each and 16 new clients.
16
new clients from ChatGPT Ads
- Client
- Employment law
- Location
- Greater Manchester
- Monthly ad spend
- £1,500 a month
- Campaign length
- 3 months
- Industry
- Law firms and solicitors
The challenge
The firm relied on Google Ads, where clicks for employment law searches had become expensive and competitive. The partners noticed new clients mentioning that they had "asked ChatGPT" before getting in touch.
They wanted to test whether ChatGPT Ads could bring in good-quality enquiries for settlement agreements and unfair dismissal claims, without cutting back on what already worked.
What we did
- Two ChatGPT Ads campaigns around settlement agreements and unfair dismissal, written to answer the question behind each conversation.
- A landing page for each campaign that continued the conversation, with clear fixed-fee information and SRA details.
- The OpenAI pixel and Conversions API, with call tracking, so every enquiry was credited correctly.
- An instant email and text reply to every enquiry, and a call from a solicitor within the hour.
- An eight-week test plan with a fixed budget, reviewed against Google Ads every two weeks.
The results after 3 months
- 63
- Enquiries from ChatGPT Ads
- £71
- Cost per enquiry
- 28
- Consultations booked
- 16
- New clients
- £35,200
- Estimated fee income
"We were sceptical about advertising inside ChatGPT. The enquiries were some of the best prepared we have had, because people had already talked their situation through before they called us."