Privacy Policy

1. Who We Are

Lead Gems is a performance marketing agency registered in England and Wales. Our registered office is at 55 Colmore Row, Birmingham, B3 2AA. We are registered as a data controller with the Information Commissioner’s Office

We operate the website leadgems.co.uk and provide performance marketing services to UK businesses. This privacy policy explains how we collect, use, store, and protect your personal data when you interact with us.

If you have any questions about this policy or how we handle your data, contact us at hello@leadgems.co.uk.

2. What Data We Collect

We collect personal data in the following ways:

Data you provide directly

• Your name, email address, and phone number when you fill in a contact form, book a discovery call, or download a resource from our website
• Your business name, website URL, industry, and marketing budget when you complete our enquiry forms
• Your billing and payment information when you purchase our services (processed securely via Stripe and never stored by us)
• The content of any messages, emails, or enquiries you send us
• Your responses to onboarding forms and intake questionnaires if you become a client

Data we collect automatically

• Your IP address, browser type, device type, and operating system when you visit our website
• Pages you visit, how long you spend on them, and how you navigate between them (via Google Analytics 4)
• How you arrived at our website, including the search terms, ads, or links that brought you here (via UTM parameters and tracking cookies)
• Whether you opened our emails and which links you clicked (via email marketing tools)

Data from third parties

• If you interact with our advertising on Google, Meta (Facebook or Instagram), or LinkedIn, those platforms may share information about your interaction with us, subject to their own privacy policies
• If you are referred to us by a partner or existing client, we may receive your contact details from them

3. How We Use Your Data

We use your personal data for the following purposes:

Providing our services

• To respond to your enquiries and communicate with you about your requirements
• To deliver the marketing services you have engaged us for
• To manage our client relationship with you, including sending reports, updates, and invoices
• To process payments via Stripe

Marketing and communications

• To send you information about our services, case studies, and insights if you have opted in to receive these
• To follow up on enquiries you have made through our website or advertising
• To send automated email and SMS sequences via RevAI if you have provided your contact details and consented to receive these

Improving our services

• To analyse how visitors use our website and identify improvements
• To track the performance of our advertising campaigns
• To understand which of our services are most in demand

Legal and compliance

• To comply with our legal obligations
• To resolve disputes and enforce our terms
• To protect against fraud and misuse of our services

4. Our Legal Basis for Processing Your Data

Under the UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following:

• Contractual necessity: when processing is required to fulfil a contract with you, such as delivering our services or processing your payment
• Legitimate interests: when processing is necessary for our legitimate business interests, such as following up on enquiries, improving our services, and marketing to prospective clients who have interacted with us. We always balance our interests against your rights.
• Consent: when you have actively opted in to receive marketing communications from us. You can withdraw consent at any time.
• Legal obligation: when we are required to process data to comply with the law

5. Third-Party Tools and Data Processors

We use the following third-party tools and services that may process your personal data on our behalf. Each is bound by appropriate data processing agreements:

6. Cookies

Our website uses cookies to improve your experience and help us understand how visitors use the site. Cookies are small text files stored on your device when you visit a website.

The cookies we use:

• Essential cookies: required for the website to function. These cannot be disabled.
• Analytics cookies: used by Google Analytics 4 to understand how visitors interact with our website. These are anonymised and do not personally identify you.
• Marketing cookies: used by Google Ads, Meta, and LinkedIn to track the performance of our advertising campaigns and show you relevant ads on other platforms.
• Functionality cookies: used to remember your preferences and settings.

When you first visit our website, you will be asked to consent to non-essential cookies. You can update your cookie preferences at any time via the cookie settings link in our website footer. You can also control cookies through your browser settings, though this may affect your experience of the site.

7. How Long We Keep Your Data

• Enquiry and contact data: 2 years from last contact, unless you become a client
• Client data: 7 years from the end of the client relationship, in line with UK tax and accounting requirements
• Email marketing data: until you unsubscribe or we no longer have a legitimate interest in contacting you
• Website analytics data: 26 months (Google Analytics default retention period)
• Payment records: 7 years in line with HMRC requirements

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access: you can request a copy of the personal data we hold about you
• Right to rectification: you can ask us to correct inaccurate or incomplete data
• Right to erasure: you can ask us to delete your data in certain circumstances
• Right to restrict processing: you can ask us to limit how we use your data
• Right to data portability: you can ask us to provide your data in a portable format
• Right to object: you can object to us processing your data for direct marketing purposes at any time
• Right to withdraw consent: if we are processing your data based on consent, you can withdraw it at any time

To exercise any of these rights, email us at info@leadgems.co.uk. We will respond within 30 days. If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner’s Office at ico.org.uk.

9. Data Security

We take data security seriously. We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. These include encrypted data transmission, access controls, and regular security reviews of our tools and processes.

However, no internet transmission is completely secure. While we do our best to protect your data, we cannot guarantee the security of data transmitted to our website.

10. International Transfers

Some of our third-party tools (including GoHighLevel, Google, and Meta) process data outside the UK and European Economic Area. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner, to protect your data in line with UK GDPR requirements.

11. Changes to This Policy

We may update this privacy policy from time to time. When we do, we will update the date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are made constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this privacy policy or how we handle your data, please contact us:

• Email: hello@leadgems.co.uk
• Post: Lead Gems Ltd, 55 Colmore Row, Birmingham, B3 2AA