Industries · Venues, fitness and education
Marketing for nurseries and private schools that fills places
More enquiries and open day bookings from Google, local search and email, with the warm follow-up parents expect.
How do nurseries and private schools get more enquiries?
Nurseries and private schools get more enquiries by appearing in local searches, with pages that show the setting, fees, curriculum and inspection results, by collecting and showing parent reviews, and by following up every enquiry to book a visit or open day. Lead Gems builds this for UK nurseries and independent schools, so more families see and choose you before they choose elsewhere.
The demand
What your clients search for every month.
Demand is very large for nurseries and steady for schools. Parents compare several settings, so trust and fast, warm follow-up decide who gets the visit.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where nurseries and schools lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
Parents visit several settings
Families compare nurseries and schools, so the setting that follows up well often wins the place.
Waiting lists and empty rooms
Some age groups and sessions fill while others stay empty.
Inspection results and fees hidden
Parents look for inspection results and fees, and leave if they cannot find them.
Open days that do not convert
Families attend and then hear nothing, so interest fades.
Reviews are thin
A handful of reviews does not reassure parents choosing childcare or a school.
What works
The services that work for nurseries and schools.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- Get foundLocal SEO
Google Maps visibility, photos and parent reviews for each setting.
→ - ConvertWebsite Design
Warm, clear pages with fees, sessions, inspection results and a simple visit booking.
→ - Paid trafficPPC & Google Ads
Google Ads for local nursery and school searches, timed to admissions.
→ - Follow upEmail Marketing
Follow-up after enquiries and open days, and reminders for key admission dates.
→ - Paid trafficFacebook Ads & Paid Social
Meta ads that reach local parents ahead of open days and intakes.
→
Careful with children, claims and inspections
Nurseries and schools are inspected, for example by Ofsted in England, and any rating quoted must be accurate and current. Images of children need parental consent and must be handled in line with data protection law.
We use only approved photos and quotes, keep inspection and fee information accurate, and target ads at parents, never at children.
Results from similar businesses
The same approach, proven elsewhere.
We have not published a case study for nurseries and schools yet. These real results come from businesses that win clients the same way.
98
treatments, £1,850 average value
A Surrey private dental practice wanted to grow its cosmetic and implant work but had no paid advertising and no way to book online. We launched Meta and Google campaigns, added an AI chatbot and automated appointment reminders.
39%
of bookings made out of hours
An East London aesthetics clinic relied on organic Instagram reach, which had fallen sharply. We launched Meta campaigns, set up 24/7 online booking with automated reminders and built an email list from zero.
Find out how to fill your places.
Tell us about your setting and the places you want to fill. A specialist will come back with what to fix first.
Questions
Nurseries and schools marketing questions, answered.
How do nurseries get more enquiries?
By appearing in local searches and Google Maps, showing fees, sessions and inspection results clearly, collecting parent reviews, and following up every enquiry to book a visit.
How much does Google Ads cost for nurseries and schools?
In the UK, a click for "nurseries near me" averages around £3 and "private schools near me" around £2.
Can we show Ofsted ratings in our marketing?
Yes, if they are accurate and current. We quote them correctly and link to the inspection report where appropriate.
How do we get more open day bookings?
With a clear booking path, reminders by email and text, and follow-up for families who attended but have not yet applied.
Do you have nursery or school case studies?
Not yet published. The results on this page come from local clinics and practices, which also win families through trust, reviews and follow-up.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for nurseries and schools.
Practical answers from the specialists who run these campaigns every day.
More in venues, fitness and education
Find out how to fill your places.
Tell us about your setting and the places you want to fill. A specialist will come back with what to fix first.
Or send a quick message