Industries · Legal and financial
Law firm marketing that brings in fee-earning clients
Conveyancing, family, wills, probate and employment enquiries from people ready to instruct, with every campaign built inside SRA rules and measured by cost per client.
What does a law firm marketing agency do?
A law firm marketing agency brings in enquiries for the legal services that earn the most fees, through Google Ads, SEO, Google Maps and AI search, and makes sure each enquiry is answered quickly enough to become an instruction. Lead Gems builds this for UK solicitors around each practice area, with pricing pages that meet the SRA Transparency Rules and reporting on cost per new client.
The demand
What your clients search for every month.
Legal clicks are some of the most expensive in the UK, so a click that lands on a general homepage is money lost. Each practice area needs its own page and its own follow-up.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where law firms lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
One page for every practice area
A single services page cannot rank for conveyancing, divorce and probate at once, and it converts poorly from ads.
Expensive clicks, slow replies
At £15 to £25 a click, an enquiry that waits until the next morning has often instructed someone else.
Referrals that come and go
Most firms depend on estate agents and past clients, so new work rises and falls with the market.
Unclear pricing
Clients compare fixed fees online, and firms without clear pricing lose them before the first call.
What works
The services that work for law firms.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- Paid trafficPPC & Google Ads
Google Ads by practice area, so conveyancing, family and probate each have their own budget, ads and landing page.
→ - Get foundSEO
A page for every legal service, written around the questions clients search before they instruct.
→ - Paid trafficChatGPT Ads
People ask ChatGPT about legal problems before they call anyone. Our employment law client won 16 new clients there.
→ - Get foundAEO & GEO
Get your firm named when people ask AI tools which solicitor to use.
→ - Follow upCRM & Automation
An instant reply to every enquiry and a call from a fee earner within the hour.
→
Marketing inside SRA rules
The SRA Transparency Rules require price and service information on your website for set services, including residential conveyancing, probate, and employment tribunal claims for unfair or wrongful dismissal. We build those pages in, so the information that keeps you compliant also wins the enquiry.
SRA rules also restrict unsolicited approaches to members of the public, so our campaigns reach people who are already searching, asking or engaging, never cold calls to the public.
Results
Results for law firms like you.
Every figure comes from a real client account and is tracked to the enquiry.
£67
per qualified lead
A West Midlands solicitors practice built on referrals for over 15 years had steady but unpredictable enquiries. We rebuilt its paid search, built dedicated landing pages and automated lead follow-up.
16
new clients from ChatGPT Ads
A Manchester employment law firm wanted to reach people asking ChatGPT about unfair dismissal and settlement agreements. We launched ChatGPT Ads with dedicated landing pages and instant follow-up.
Find out where your firm is losing instructions.
Tell us about your practice areas and where your clients come from now. A specialist will come back with what to fix first.
Questions
Law firms marketing questions, answered.
How do solicitors get more clients online?
By giving each practice area its own page and campaign, showing clear pricing, appearing in Google Maps and AI answers, and replying to every enquiry within minutes. Firms that do all five usually win more instructions from the same budget.
How much does Google Ads cost for solicitors?
UK legal clicks average roughly £14 to £26, depending on the practice area: conveyancing around £18, family around £21 and divorce around £26. What matters is the cost per new client, which depends on your landing page and how fast you follow up.
Is SEO worth it for a law firm?
Yes, for practice areas with steady search demand such as conveyancing, family law and probate. SEO takes months to build but brings enquiries without paying for every click, so most firms run it alongside Google Ads.
Do your campaigns follow SRA rules?
Yes. We build in the price and service information the SRA Transparency Rules require, avoid unsolicited approaches to the public, and keep every claim accurate. Your compliance officer can review everything before it goes live.
Which practice areas do you work with?
Conveyancing, family and divorce, wills and probate, employment, personal injury and commercial work. We start with the areas that earn the most fees and have the clearest search demand.
Can you advertise our firm on ChatGPT?
Yes. ChatGPT Ads are now live in the UK, and a Greater Manchester employment law firm won 16 new clients from them with us. We also work on getting your firm named in ChatGPT answers without paying for ads.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for law firms.
Practical answers from the specialists who run these campaigns every day.
More in legal and financial
Find out where your firm is losing instructions.
Tell us about your practice areas and where your clients come from now. A specialist will come back with what to fix first.
Or send a quick message