Industries · Legal and financial
Exclusive mortgage leads for brokers
First-time buyer, remortgage and protection enquiries from your own campaigns, graded by deposit and timescale and followed up in minutes.
How do mortgage brokers get more leads?
Mortgage brokers get more leads by running their own Google and Meta campaigns for first-time buyers and remortgages, asking qualifying questions about deposit and timescale, and calling the best leads within minutes. Lead Gems builds this for UK brokers, with email follow-up timed around fixed rate end dates, so enquiries that are not ready yet come back to you.
The demand
What your clients search for every month.
Big, year-round demand. First-time buyer searches are cheap to reach, and remortgage searches return every time a fixed rate ends.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where mortgage brokers lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
Shared leads
Lead sites sell the same buyer to several brokers, so you race to call first.
Leads that are not ready
Many enquiries are months from buying, and without follow-up they are forgotten.
Estate agent dependence
Referral deals with agents can disappear overnight.
No plan for rate ends
Past clients remortgage elsewhere because nobody reminded them.
What works
The services that work for mortgage brokers.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- Paid trafficFacebook Ads & Paid Social
Meta ads for first-time buyers and remortgages, with questions on deposit, property and timescale.
→ - Paid trafficPPC & Google Ads
Google Ads for people searching for a broker right now.
→ - Follow upCRM & Automation
Lead grading and instant follow-up, so A and B leads are called within minutes.
→ - Follow upEmail Marketing
Nurture for buyers who are not ready, and reminders before fixed rates end.
→
Marketing inside FCA rules
Mortgage advertising must be fair, clear and not misleading, and promotions for most mortgages must carry the risk warning "Your home may be repossessed if you do not keep up repayments on your mortgage".
We build the required wording into every advert and page, keep rate and fee claims accurate, and publish nothing your compliance team has not approved.
Results
Results for mortgage brokers like you.
Every figure comes from a real client account and is tracked to the enquiry.
Stop sharing your buyers with other brokers.
Tell us how you find clients now. A specialist will come back with what your own campaigns could bring in.
Questions
Mortgage brokers marketing questions, answered.
Where do mortgage brokers get exclusive leads?
From their own campaigns: Meta ads for first-time buyers and remortgages, Google Ads for people searching for a broker, and a website that ranks locally. Every lead comes only to you.
Do Facebook ads work for mortgage brokers?
Yes. A Leeds broker we work with completed 68 mortgages from Meta ads, lead grading and email nurture. The key is asking about deposit, property and timescale before the lead reaches you.
How much does Google Ads cost for mortgage brokers?
In the UK, a click for "mortgage broker" averages around £16 and "remortgage" around £9. Fast follow-up decides whether that becomes a completion.
What should we do with leads that are not ready?
Keep them warm with useful emails and a check-in when they are likely to buy. Many completions come months after the first enquiry.
Do you work with protection brokers?
Yes. We bring in life, income protection and critical illness enquiries, either alongside mortgages or on their own.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for mortgage brokers.
Practical answers from the specialists who run these campaigns every day.
More in legal and financial
Stop sharing your buyers with other brokers.
Tell us how you find clients now. A specialist will come back with what your own campaigns could bring in.
Or send a quick message