Industries · B2B and technology
Recruitment marketing that wins clients and candidates
New client vacancies through LinkedIn and outreach, and more candidates from Google and Meta, with each tracked separately so you know what each placement costs.
How do recruitment agencies get more clients?
Recruitment agencies win more clients by reaching hiring managers in their niche on LinkedIn and by email, ranking for the roles and sectors they recruit for, and following up with useful market information. Lead Gems builds this for UK agencies, and runs candidate campaigns separately, so both sides of the business are measured on their own.
The demand
What your clients search for every month.
Most of these searches come from candidates. Clients are usually won by reaching hiring managers directly, which is why we treat the two separately.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where recruitment agencies lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
Business development takes all your time
Consultants spend hours prospecting instead of placing.
Candidate shortages
Job boards bring volume, but not the people you need.
One-off vacancies
Clients use you once, then go elsewhere.
No idea what works
Client and candidate leads mixed together with no tracking.
What works
The services that work for recruitment agencies.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- Follow upB2B Lead Generation
LinkedIn and email outreach to hiring managers in your niche.
→ - Paid trafficFacebook Ads & Paid Social
Meta and LinkedIn ads that reach candidates who are not on job boards.
→ - Get foundSEO
Pages for each sector and role type you recruit for.
→ - Follow upCRM & Automation
Separate tracking and follow-up for clients and candidates.
→
Advertising within recruitment rules
The Conduct of Employment Agencies and Employment Businesses Regulations 2003 require job adverts to say whether you act as an employment agency or an employment business, and adverts that mention pay must also give details of the role.
UK rules allow B2B email to people at limited companies without prior consent, as long as it is relevant to their role, says who you are and makes opting out easy. Sole traders and partnerships are treated like consumers. We build every outreach campaign within PECR and UK GDPR.
Results from similar businesses
The same approach, proven elsewhere.
We have not published a case study for recruitment agencies yet. These real results come from businesses that win clients the same way.
31
new paying customers
A London B2B software company was spending heavily on outbound sales with slow results. We built a LinkedIn and Google Ads funnel aimed at operations directors in mid-size professional services firms, with a six-email nurture sequence.
40
meetings with target accounts
A Birmingham engineering consultancy wanted to win work with 120 named manufacturers. We ran account-based LinkedIn campaigns, targeted cold email and lead scoring.
Spend more time placing and less time prospecting.
Tell us about your niche and the clients you want. A specialist will come back with how to reach them.
Questions
Recruitment agencies marketing questions, answered.
How do recruitment agencies get new clients?
By choosing a niche, reaching its hiring managers on LinkedIn and by email with useful market information, and following up regularly.
Do Facebook ads work for finding candidates?
Yes, especially for roles where good people are not actively looking on job boards.
What must a recruitment advert include?
Under the 2003 Conduct Regulations, adverts must say whether you act as an employment agency or employment business, and adverts that mention pay must give details of the role.
Do you have recruitment case studies?
Not yet published. The results on this page come from B2B firms that win clients through LinkedIn and outreach, the way agencies win client vacancies.
Do you do cold calling?
No. We use LinkedIn and email, within PECR.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for recruitment agencies.
Practical answers from the specialists who run these campaigns every day.
More in b2b and technology
Spend more time placing and less time prospecting.
Tell us about your niche and the clients you want. A specialist will come back with how to reach them.
Or send a quick message