Industries · Health and care
Care home marketing that fills rooms with the right residents
More enquiries from families searching for care, through Google Maps, search and AI answers, with clear fee information and follow-up that is quick and kind.
How do care homes get more enquiries?
Care homes get more enquiries by ranking in Google Maps and search for the care they provide, publishing clear information on fees and services, showing their CQC rating and reviews, and replying to families quickly and personally. Lead Gems builds this for UK care homes and home care providers, so more of the families searching each month find you first.
The demand
What your clients search for every month.
Over a hundred thousand searches a month, often made by families under pressure. The homes that answer clearly and quickly win the visit.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where care homes lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
Empty rooms
Each vacant room costs thousands of pounds a month.
Slow replies to families
Families contact several homes at once and visit the ones that call back first.
Unclear fees
Families leave websites that do not explain costs.
Dependence on referrals
Council and hospital referrals do not fill private rooms.
What works
The services that work for care homes.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- Get foundLocal SEO
Google Maps visibility for each home, with reviews from families.
→ - Get foundSEO
Pages for each type of care, such as dementia, respite and nursing care.
→ - Follow upCRM & Automation
A quick, personal reply to every enquiry and an easy way to book a visit.
→ - Get foundAEO & GEO
Families now ask AI tools to compare homes. Clear information helps you get named.
→
Clear information families can trust
Consumer law guidance from the CMA expects care homes to give prospective residents clear information about fees and terms upfront, including on their website. Good marketing turns that into a reason to trust you.
We show your CQC rating accurately, keep every claim true and make sure enquiries are answered with care.
Results from similar businesses
The same approach, proven elsewhere.
We have not published a case study for care homes yet. These real results come from businesses that win clients the same way.
115
calls a month from Google Maps
A Glasgow physiotherapy clinic was missing from the Google Maps top three for almost every search near it. We rebuilt its Google Business Profile, automated review requests and built pages for each treatment.
1,020
appointments booked by AI
A Hampshire veterinary practice was missing more than one in five calls at busy times. We added an AI receptionist for overflow and out-of-hours calls, and an AI chatbot on its website.
Find out how families are finding other homes.
Tell us about your home and the care you provide. A specialist will come back with what to fix first.
Questions
Care homes marketing questions, answered.
How can a care home increase occupancy?
Rank in Google Maps for care searches near you, publish clear fee information, show your CQC rating and reviews, and call families back quickly. Most families decide after a visit, so getting them through the door matters most.
Should care homes publish their fees?
CMA consumer law guidance expects care homes to give clear fee information upfront, including on their website. It also builds trust with families.
How much does Google Ads cost for care homes?
In the UK, a click for "care homes near me" averages around £4, and "respite care" around £8. One new resident usually covers months of advertising.
Do you work with home care agencies?
Yes. Home care and domiciliary care providers win clients the same way, through local search and quick follow-up.
Do you have care home case studies?
Not yet published. The results on this page come from local healthcare businesses that win clients through Google Maps and fast replies, the same way care homes do.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for care homes.
Practical answers from the specialists who run these campaigns every day.
More in health and care
Find out how families are finding other homes.
Tell us about your home and the care you provide. A specialist will come back with what to fix first.
Or send a quick message