Case studies · Physiotherapy clinic · Glasgow
How a Glasgow physiotherapy clinic tripled calls from Google Maps
A Glasgow physiotherapy clinic was missing from the Google Maps top three for almost every search near it. We rebuilt its Google Business Profile, automated review requests and built pages for each treatment. Calls from Google Maps rose from 35 to 115 a month.
115
calls a month from Google Maps
- Client
- Physiotherapy clinic
- Location
- Glasgow
- Monthly ad spend
- No ad spend
- Campaign length
- 6 months
The challenge
The clinic had excellent results with patients but only 30 Google reviews, and its profile listed it under a general category that did not match what people searched for.
Competitors with more reviews took most of the calls from searches such as "physio near me" and "sports massage Glasgow".
What we did
- The Google Business Profile rebuilt: the right category, every treatment listed, real photos and weekly posts.
- An automatic review request by text after every final appointment.
- A page on the website for each treatment, matching the services on the profile.
- Business details corrected across directories and health listings.
The results after 6 months
- 30 to 139
- Google reviews
- 13 of 18 target searches
- Top three on Google Maps
- 35 to 115
- Calls from Google Maps a month
- 460
- New patients
"Patients now tell us they found us on Google Maps and chose us because of the reviews."