Industries · Home and trades
More design visits for kitchen and bathroom companies
Kitchen and bathroom enquiries from Google and Meta, with retargeting that brings back homeowners during the months they spend deciding.
How do kitchen and bathroom companies get more leads?
Kitchen and bathroom companies get more leads by showing their finished projects in Google and Meta ads, offering a clear next step such as a design visit, and staying in front of homeowners with retargeting during a decision that can take months. Lead Gems builds this for UK fitters and showrooms, measured by cost per booked visit.
The demand
What your clients search for every month.
Steady demand from homeowners planning a big purchase. Most do not enquire on their first visit, which is why retargeting matters so much here.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where kitchen and bathroom fitters lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
A long decision
Homeowners browse for months and forget who they looked at.
Projects nobody sees
Great finished work sits in a gallery that few visitors reach.
Price shoppers
Enquiries that only want the cheapest quote waste survey time.
Seasonal swings
Demand rises after Christmas and in spring, then slows.
What works
The services that work for kitchen and bathroom fitters.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- Paid trafficRetargeting
Stay in front of homeowners who looked at your work while they decide.
→ - Paid trafficPPC & Google Ads
Google Ads for people searching for a new kitchen or bathroom now.
→ - Paid trafficFacebook Ads & Paid Social
Meta ads that show your finished projects to homeowners in your area.
→ - ConvertWebsite Design
Project pages with prices or ranges, and an easy way to book a visit.
→
Clear terms for in-home sales
When a contract is agreed in the customer’s home, the Consumer Contracts Regulations usually give them 14 days to cancel. Clear terms and honest pricing reduce cancellations and complaints.
We set it up so you own every account, every review and every lead, whether you stay with us or not.
Results
Results for kitchen and bathroom fitters like you.
Every figure comes from a real client account and is tracked to the enquiry.
Find out how many homeowners you are losing.
Tell us about your projects and how you find customers now. A specialist will come back with what to fix first.
Questions
Kitchen and bathroom fitters marketing questions, answered.
Does retargeting work for kitchen companies?
Yes, because the decision is long. A Surrey kitchen and bathroom fitter we work with gets leads at £43 each from retargeting alone.
How much does Google Ads cost for kitchen fitters?
In the UK, a click for "new kitchen" averages around £7 and "bathroom fitters" around £4.
Should we show prices on our website?
Price ranges help. They put off people who were never going to buy and give serious buyers the confidence to book a visit.
When do homeowners plan new kitchens?
Interest rises after Christmas and in spring. We plan budgets around those peaks.
Do you work with showrooms and fitters?
Yes, with showrooms, independent fitters and design and install companies.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for kitchen and bathroom fitters.
Practical answers from the specialists who run these campaigns every day.
More in home and trades
Find out how many homeowners you are losing.
Tell us about your projects and how you find customers now. A specialist will come back with what to fix first.
Or send a quick message