Industries · Home and trades
Your own roofing leads, not shared ones
Roof repairs and replacements from Google Maps and Google Ads, with the reviews and quick replies that win the quote.
How do roofers get their own leads?
Roofers get their own leads by ranking in Google Maps in their area, running Google Ads for repairs and replacements, showing reviews and photos of real jobs and replying to every enquiry fast. Lead Gems sets this up for UK roofing companies, so you rely less on lead sites that sell each job to several firms.
The demand
What your clients search for every month.
Strong local demand at low click costs, while bought roofing leads cost far more. Your own campaigns are usually the cheaper route.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where roofers lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
Expensive shared leads
Lead sites charge for jobs they also send to your competitors.
Distrust of roofers
Homeowners worry about cowboys, so reviews and proof decide who they call.
Missed calls on the roof
You cannot answer at height, and callers move on.
Weather-driven demand
Storms bring a rush, then it goes quiet.
What works
The services that work for roofers.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- Get foundLocal SEO
Top three on Google Maps, with photos and reviews from real jobs.
→ - Paid trafficPPC & Google Ads
Google Ads for repairs and replacements, ready to scale up after storms.
→ - Follow upCRM & Automation
Missed-call text back and instant replies while you work.
→ - ConvertWebsite Design
A site with real jobs, guarantees and memberships that build trust.
→
Trust wins the quote
Homeowners are wary of doorstep traders, so proof matters: reviews, photos of real jobs, guarantees and trade memberships. If you agree a contract in the customer’s home, the Consumer Contracts Regulations usually give them 14 days to cancel, so clear terms matter too.
We set it up so you own every account, every review and every lead, whether you stay with us or not.
Results from similar businesses
The same approach, proven elsewhere.
We have not published a case study for roofers yet. These real results come from businesses that win clients the same way.
214
leads at £24 each
A Greater Manchester plumbing company depended on Checkatrade and word of mouth. We launched Google Ads, rebuilt its Google Business Profile and added automated review requests and missed-call text back.
£40
per lead, down from £96
A Yorkshire solar installer was paying for plenty of Google Ads clicks but few enquiries. We rebuilt its landing pages and tested the offer, form and proof.
Stop paying for shared roofing leads.
Tell us about your business and the jobs you want. A specialist will come back with how to bring in your own leads.
Questions
Roofers marketing questions, answered.
Are roofing leads worth buying?
Bought roofing leads are expensive and shared. Clicks for "roofer near me" average around £4 in the UK, so your own campaigns usually cost less per job.
How do roofers get more reviews?
Ask every customer the day the job is finished, with a direct link. Automated requests make it happen every time.
What about storm demand?
We can raise budgets quickly after storms and lower them when it is quiet.
Do you have roofing case studies?
Not yet published. The results on this page come from plumbing and solar firms, which win local jobs the same way.
Do I own the accounts?
Yes. Your Google Business Profile, website, ad accounts and leads belong to you.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for roofers.
Practical answers from the specialists who run these campaigns every day.
More in home and trades
Stop paying for shared roofing leads.
Tell us about your business and the jobs you want. A specialist will come back with how to bring in your own leads.
Or send a quick message