Industries · Property and construction
Marketing for builders that wins the right projects
Extension, loft conversion and renovation enquiries from Google and Meta, with project pages that attract the jobs you want and filter out the rest.
How do builders get more work?
Builders get more of the right work by showing finished projects with realistic budgets, running Google Ads for extensions and loft conversions, ranking in Google Maps and following up quickly. Lead Gems builds this for UK builders and construction firms, so your pipeline is planned months ahead rather than left to word of mouth.
The demand
What your clients search for every month.
Strong demand at low click costs for high-value projects. A single extension can pay for a year of advertising.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where builders lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
Word of mouth only
Work comes in waves, so you cannot plan crews ahead.
Enquiries with no budget
Time spent quoting jobs that were never going to go ahead.
Projects nobody sees
Your best work is not on your website or in front of homeowners.
Distrust of builders
Homeowners want proof before they let anyone start work.
What works
The services that work for builders.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- Paid trafficPPC & Google Ads
Google Ads for extensions, loft conversions and renovations.
→ - ConvertWebsite Design
Project pages with budgets and timelines that attract serious enquiries.
→ - Get foundLocal SEO
Google Maps visibility, photos and reviews.
→ - Follow upCRM & Automation
Qualifying questions and quick follow-up, so you quote the right jobs.
→
Proof that wins trust
Homeowners look for reviews, photos of real projects, guarantees and trade memberships before they invite a builder in. We put that proof where it decides the enquiry.
We also add simple questions on budget and timing, so you spend your evenings quoting jobs that will go ahead.
Results from similar businesses
The same approach, proven elsewhere.
We have not published a case study for builders yet. These real results come from businesses that win clients the same way.
£43
per lead from retargeting
A Surrey kitchen and bathroom fitter had plenty of website visitors who browsed but never asked for a survey. We added a retargeting sequence across Google, YouTube and Meta.
4.2%
website conversion rate, up from 1.2%
A Kent garden design and landscaping company had a beautiful website that brought in very few enquiries. We rebuilt it around its services, with proof and an easy way to book a design visit.
Plan your next six months of work.
Tell us about your projects and the work you want more of. A specialist will come back with what to fix first.
Questions
Builders marketing questions, answered.
How much does Google Ads cost for builders?
In the UK, a click for "loft conversion" or "house extension" averages around £5, and "builders near me" around £3.
How do builders avoid time-wasters?
Show realistic budgets on project pages and ask about budget and timing in the enquiry form.
Do you have construction case studies?
Not yet published. The results on this page come from kitchen and landscaping firms, which win high-value home projects the same way.
Do you work with commercial contractors?
Yes. Commercial work usually needs B2B campaigns aimed at developers, architects and facilities managers.
Do I own the website and accounts?
Yes. Everything we build belongs to you.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for builders.
Practical answers from the specialists who run these campaigns every day.
More in property and construction
Plan your next six months of work.
Tell us about your projects and the work you want more of. A specialist will come back with what to fix first.
Or send a quick message