Industries · Property and construction
Estate agent marketing that wins more valuations
More valuation requests and landlord enquiries from Google, area pages and AI search, so you win instructions before sellers speak to anyone else.
How do estate agents get more valuations?
Estate agents get more valuations by ranking for the areas they cover, with pages full of real local detail, by appearing in Google Maps and AI answers, and by making it easy to book a valuation online. Lead Gems builds this for UK estate and letting agents, so more sellers come to you directly instead of through a portal or a national online agent.
The demand
What your clients search for every month.
Sellers search before they choose an agent. If your area pages are not there, a national online agent is.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where estate agents lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
Relying on the portals
Portals bring buyers, but sellers choose an agent before they list.
National online agents
Online agents dominate "how much is my house worth" searches.
One page for every area
A single areas page cannot rank for each town and neighbourhood you cover.
Slow follow-up on valuation requests
Sellers often book two or three valuations, and the first agent to call has the advantage.
What works
The services that work for estate agents.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- Get foundSEO
A page for each area you cover, with recent sales, schools, transport and your team.
→ - Get foundLocal SEO
Google Maps visibility and reviews for each branch.
→ - Get foundAEO & GEO
Get named when sellers ask AI tools which local agent to use.
→ - Follow upCRM & Automation
Instant replies to valuation requests and follow-up for sellers who are not ready yet.
→ - Paid trafficFacebook Ads & Paid Social
Meta ads for local homeowners, building awareness before they sell.
→
Accurate, complete property information
Trading Standards guidance on material information means listings must give buyers key facts such as tenure, council tax and price up front. Good marketing shows sellers you get this right.
We keep every claim on your website and in your ads accurate, from fees to sales figures, so your marketing builds trust as well as enquiries.
Results
Results for estate agents like you.
Every figure comes from a real client account and is tracked to the enquiry.
Find out where your valuations are going.
Tell us about your branches and the areas you cover. A specialist will come back with what to fix first.
Questions
Estate agents marketing questions, answered.
How do estate agents get more instructions?
By winning the valuation: ranking for the areas you cover, appearing in Google Maps and AI answers, and calling back every valuation request quickly.
Does SEO work for estate agents?
Yes. A Bristol agency we work with quadrupled its organic valuation requests with area pages, local SEO and better website pages.
How much does Google Ads cost for estate agents?
In the UK, a click for "estate agents near me" averages around £5 and "house valuation" around £4. SEO and Google Maps usually give independent agents the best return over time.
Do you work with letting agents?
Yes. We bring in landlord enquiries as well as sales valuations, with separate pages and follow-up for each.
Can AI tools recommend our agency?
Yes. Sellers increasingly ask ChatGPT which agent to use. Clear area pages, consistent details and reviews make your agency more likely to be named.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for estate agents.
Practical answers from the specialists who run these campaigns every day.
More in property and construction
Find out where your valuations are going.
Tell us about your branches and the areas you cover. A specialist will come back with what to fix first.
Or send a quick message