Services · Paid traffic
Facebook ads and paid social agency for UK service businesses
Likes do not pay the bills. Lead Gems is a UK Facebook ads agency that runs Meta and LinkedIn campaigns built to bring in qualified enquiries, not cheap leads that never pick up the phone.
- TikTok
- YouTube
What does a Facebook ads agency do?
A Facebook ads agency plans, builds and manages paid social media advertising on Facebook and Instagram, and often LinkedIn and TikTok too, targeting people by location, interests, job title or behaviour. Unlike Google Ads, paid social reaches people before they start searching. As your Facebook ads agency, Lead Gems creates the ads, qualifies every lead and follows up within minutes, so your team only speaks to people worth speaking to.
"The Meta ads have been a revelation. We had no idea Instagram could generate this many cosmetic enquiries. And the chatbot handles half the common questions before our reception team even gets involved. We have had to take on an additional hygienist to handle the volume."
The problem
Why most Facebook ads campaigns produce poor leads
Most Facebook ads campaigns are set up for cheap leads, not good ones. Paid social can fill a pipeline fast, but done badly it fills it with people who never meant to buy.
Instant forms collect low-quality leads
One-tap forms make it easy to enquire by accident, so your team wastes hours chasing people who do not remember filling them in.
Campaigns chase the wrong goal
Ads set up for clicks or cheap leads attract exactly that, not clients.
The platform never learns
Without real results fed back to Meta or LinkedIn, the algorithm keeps finding more of the wrong people.
The same ads run for months
Social audiences tire of creative quickly, and results fall away without fresh testing.
Nobody follows up fast enough
A social lead that waits a day for a call has usually moved on.
Reports focus on reach and likes
Impressions and engagement look good in a report but say nothing about revenue.
The difference
How Lead Gems compares to a typical social media advertising agency
Most paid social media agencies are built for online shops and big consumer brands. Lead Gems is built for service businesses that need enquiries.
| Area | Typical social media agency | Lead Gems |
|---|---|---|
| What they measure | Reach, engagement, cost per lead | Cost per qualified lead and cost per client |
| Lead forms | Default one-tap forms | Qualifying questions that filter out time-wasters |
| Platform learning | Pixel only | Conversions API and CRM results fed back so the platform finds better leads |
| Lead follow-up | Not their problem | Automated email and text replies within minutes |
| Creative | A few ads, left running | Ongoing testing of new hooks, formats and offers |
| Proof | Big-brand logos and awards | Our own brands, run on our own money |
| Reporting | A monthly PDF of likes and reach | A live dashboard showing leads, quality and cost per client |
Getting leads that never answer the phone?
A free paid social audit shows where your lead quality is leaking, and what to fix first.
Our approach
How our paid social agency does Facebook ads differently
We treat paid social as one part of a revenue engine. Every campaign connects to the landing page or form, the tracking, and the follow-up that turns an enquiry into a client.
- 01
We optimise for clients, not cheap leads
Campaigns are built around qualified enquiries and booked appointments, and real outcomes are fed back so the platform learns who your best clients are.
- 02
We test on our own money first
Lead Gems runs its own brands on Meta and LinkedIn, so what reaches your account is already proven.
- 03
We pair social with search
People who see your social ads often search for you on Google later. We plan both together so you capture the enquiry wherever it happens.
- 04
We measure what your accountant would
Cost per qualified lead, cost per client and return on ad spend, in a live dashboard you can check any time.
Social media advertising platforms we manage
We choose platforms by where your clients spend time: Meta for consumers and local services, LinkedIn for B2B.
See our B2B lead generation serviceFacebook and Instagram (Meta)
Detailed targeting by location, interests and life events. Ideal for clinics, dental practices, financial advisers and local services, run from one account.
LinkedIn
Target by job title, company, industry and seniority. Ideal for B2B services and professional firms selling to decision-makers.
TikTok and YouTube
Video that builds trust before someone is ready to enquire. Best for clinics, aesthetics and consumer services with a visual offer.
Retargeting
Bring back people who visited your site or watched your videos but did not enquire, across every platform.
How to get better leads from Facebook ads
Better Facebook leads come from qualifying questions, higher-intent forms, fast follow-up and feeding results back to Meta. Lead quality is the most common complaint about paid social, and it is fixable. Every campaign we run includes the following.
See how we set up CRM and automationAd creative that is built to be tested
On social media, the ad itself does most of the targeting. We write and design ads around your clients’ real questions and objections, then test new hooks, images, videos and offers every few weeks.
Winners get more budget, losers get switched off, and your account never goes stale. If you have your own photos or videos, we use those too.
Switching from your current paid social agency
You can switch agency without losing your audiences or data. We audit your existing ad accounts first, keep the audiences and ads that are working, and fix tracking before making big changes. Your ad accounts, pixels and data stay in your name, so nothing is lost in the handover.
Get a free audit of your ad accountsWhat you get
What is included in our social media advertising services
Every account includes strategy, creative, lead forms, tracking, weekly optimisation and live reporting.
Research
Audience research, competitor ad reviews and offer planning
Campaign build
Lead generation, booking and retargeting campaigns structured by service and audience
Creative
Ad copy, image and video ads, with regular new variations to test
Forms and landing pages
Qualifying lead forms and dedicated landing pages for each campaign
Tracking
Meta Pixel, Conversions API, LinkedIn Insight Tag, GA4 and CRM integration
Optimisation
Weekly audience, budget and creative changes based on lead quality, not just volume
Follow-up
Automated email and text replies so no enquiry goes cold
Reporting
A live dashboard and a monthly review call on leads, cost per lead and revenue
Process
How our Facebook ads management works
Our process has six steps, from a free audit to scaling what works.
Free audit
We review your ad accounts, tracking and lead quality, and show you where budget is being wasted.
Strategy
We define your audiences, offers, platforms and target cost per qualified lead.
Tracking set-up
Pixels, Conversions API and CRM connections go in before any spend.
Build and launch
Campaigns, creative, lead forms and landing pages go live.
Test and optimise weekly
We test new creative, shift budget to what works and cut what does not.
Scale
Once cost per qualified lead is stable, we expand audiences, add platforms and increase budget.
Free guide
The Facebook Lead Quality Fix Kit
The qualifying questions, form settings and follow-up that turn cheap Facebook leads into people who actually pick up the phone.
- Qualifying questions by sector, ready to copy
- The form settings that cut accidental enquiries
- A follow-up sequence for the first 24 hours
- How to feed results back so Meta finds better leads
Results
Paid social results for UK businesses
Every figure comes from a real client account and is tracked to the enquiry.
68
mortgages completed
A Leeds mortgage broker depended on estate agent referrals that came and went. We ran Meta ads for first-time buyers and remortgages, with qualifying questions, lead grading and instant follow-up.
18
new clients, £210,000 average assets
A North West independent financial adviser was buying shared leads that rarely converted. We replaced them with exclusive, qualified pension leads through a two-stage Google and Meta funnel, automated lead grading and instant follow-up.
39%
of bookings made out of hours
An East London aesthetics clinic relied on organic Instagram reach, which had fallen sharply. We launched Meta campaigns, set up 24/7 online booking with automated reminders and built an email list from zero.
Questions
Facebook Ads & Paid Social questions, answered.
What does a paid social agency do?
A paid social agency plans, builds and manages your ads on platforms like Facebook, Instagram, LinkedIn and TikTok. That includes audience targeting, ad creative, lead forms, tracking and ongoing testing, so your budget goes to people likely to become clients.
How much do Facebook ads cost?
You set your own budget, and Meta charges based on how many people see or click your ads. Costs vary by audience, location, industry and time of year, and well-targeted ads with strong creative usually cost less per result. In your free audit we show you what budget you would need to reach your target number of enquiries.
Are Facebook ads good for lead generation?
Yes, when they are set up for lead quality. Paid social reaches people before they search, so it can create demand Google Ads cannot. The key is qualifying questions, fast follow-up and feeding real results back to Meta.
Which is better, Facebook ads or LinkedIn ads?
It depends who you sell to. Facebook and Instagram usually work best for consumers and local services, such as clinics, dentists and financial advisers. LinkedIn works best for B2B, because you can target by job title, company and seniority. Many clients use both.
How quickly will I see results from paid social?
Campaigns usually start producing leads in the first week or two. Most accounts need four to eight weeks of testing to find the best audiences and creative and bring cost per qualified lead down.
Why are my Facebook leads such poor quality?
Usually because the campaign is set up for volume with one-tap forms and no qualifying questions, and the platform never learns which leads turned into clients. Adding qualifying questions, higher-intent form settings and CRM feedback fixes most of it.
Do you create the ads?
Yes. We write the copy and produce image and video ads, then keep testing new versions. If you have your own photos or videos, we will use those too.
Will I own my ad accounts?
Yes, always. Your ad accounts, pixels, audiences and data belong to you, and you keep full access whether you stay with us or not.
Do you advertise in regulated sectors like finance and healthcare?
Yes. We work with financial advisers, dental practices and clinics, and we build campaigns around each platform’s rules for these sectors and your own compliance requirements.
Should I run Facebook ads and Google Ads together?
For most service businesses, yes. Social ads create awareness and demand, and Google Ads captures people when they search. Run together and tracked properly, each makes the other work harder.
Still have a question? Call 020 4652 1887 or book a free growth call.
From our insights
Facebook Ads & Paid Social guides.
Practical answers from the specialists who run these campaigns every day.
Industries
Where Facebook Ads & Paid Social works best.
- Financial advisers and wealth managers
- Mortgage and protection brokers
- Dental practices
- Aesthetics and skin clinics
- Kitchen and bathroom companies
- Window, door and conservatory companies
- Estate and letting agents
- Engineering consultancies
- Recruitment agencies
- Wedding and event venues
- Gyms, studios and personal trainers
- Education and training providers
- All industries
Related services
Find out why your Facebook ads are not bringing in clients.
Get a free audit of your Facebook, Instagram or LinkedIn ad accounts. We will show you where budget is being wasted, how to improve lead quality and what we would change first.
Or send a quick message