Case studies · Aesthetics clinic · East London
How an East London aesthetics clinic took 39% of its bookings out of hours
An East London aesthetics clinic relied on organic Instagram reach, which had fallen sharply. We launched Meta campaigns, set up 24/7 online booking with automated reminders and built an email list from zero. Within five months, 39% of all bookings were made outside opening hours.
39%
of bookings made out of hours
- Client
- Aesthetics clinic
- Location
- East London
- Monthly ad spend
- £1,000 a month
- Campaign length
- 5 months
- Industry
- Aesthetics and skin clinics
The challenge
This clinic offers anti-wrinkle injections, dermal fillers, skin peels and microneedling. The owner is a qualified practitioner with an excellent reputation, but new clients came almost entirely from Instagram, whose organic reach had fallen sharply over a year.
There was no email list, and clients could only book by messaging on Instagram or phoning during opening hours. The owner estimated she was losing 30 to 40% of potential bookings from people who could not book when it suited them.
What we did
- Instagram and Facebook campaigns promoting specific treatments to women aged 25 to 50 within 10 miles, using carousel ads with results and client testimonials.
- A landing page for each treatment with clear pricing, FAQs, practitioner credentials and an online booking form.
- An optimised Google Business Profile with every treatment listed, real clinic photos, weekly posts and a review campaign.
- An email list built from existing and new clients, with a monthly email of offers, new treatments and seasonal promotions.
- Online booking around the clock, with automatic text confirmations and 24-hour reminders.
- A re-engagement email for clients who had not booked in 90 days, with a personal offer to return.
The results after 5 months
- 267
- Leads generated
- 189
- Online bookings
- 73 (39%)
- Bookings made out of hours
- £22
- Average cost per booking
- £165
- Average treatment value
- £31,185
- Estimated revenue
- 412 subscribers
- Email list, from zero
- 34
- Clients won back by email
- 22 to 58
- Google reviews
"I was spending hours every day replying to Instagram messages and still losing bookings because people could not book when it suited them. Now they book online any time of day, I have an email list I can market to directly, and the Meta ads bring in more new clients in a week than I used to get in a month organically."