Industries · Health and care
Veterinary marketing that brings in new registrations
New client registrations from Google Maps and search, an AI receptionist for busy phone lines, and reminders that keep pets coming back for vaccinations and checks.
How do vet practices attract new clients?
Vet practices attract new clients by ranking in Google Maps for nearby searches, showing reviews, answering every call and making registration easy online. Lead Gems helps UK veterinary practices with local SEO, websites and an AI receptionist for overflow and out-of-hours calls, with anything urgent always passed straight to the team.
The demand
What your clients search for every month.
Enormous local demand. Almost every new client starts with a nearby search, which makes Google Maps the most important place to win.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where vets lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
Missed calls at busy times
Morning and lunchtime rushes mean callers ring off and register elsewhere.
Routine questions tying up reception
Opening times, prices and registration questions take hours every day.
Corporate groups outranking you
Large groups often dominate local searches.
Lapsed clients
Pets miss vaccinations and checks when reminders are not sent.
What works
The services that work for vets.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- ConvertAI Chatbots
An AI receptionist and website chat for routine calls and bookings, never for anything urgent.
→ - Get foundLocal SEO
Top three on Google Maps for nearby searches, with reviews from happy owners.
→ - ConvertWebsite Design
A website with online registration, services and prices clearly laid out.
→ - Follow upCRM & Automation
Vaccination and check-up reminders that bring clients back.
→
Advertising within RCVS and medicines rules
The RCVS Code of Professional Conduct expects veterinary advertising to be legal, decent, honest and truthful, and prescription-only veterinary medicines cannot be advertised to the public.
Our AI receptionists are set up so that anything about an unwell animal goes straight to your team or your emergency service. The AI only handles routine questions and bookings.
Results
Results for vets like you.
Every figure comes from a real client account and is tracked to the enquiry.
Find out how many registrations you are missing.
Tell us about your practice and your busiest times. A specialist will come back with what to fix first.
Questions
Vets marketing questions, answered.
How can a vet practice get more clients?
Rank in the Google Maps top three for nearby searches, collect reviews, answer every call and make registration easy online. Most new clients start with a search for a vet near them.
Is an AI receptionist safe for a vet practice?
Yes, when it is set up properly. It handles routine questions and bookings only, and passes anything about an unwell animal straight to your team. A Hampshire practice we work with has had 1,020 appointments booked by its AI receptionist and chatbot.
How much does Google Ads cost for vets?
In the UK, a click for "vets near me" averages around £4 and "emergency vet" around £6. For most practices, Google Maps brings more clients than paid ads.
Can we compete with corporate vet groups?
Yes. Independent practices often win on reviews, local knowledge and personal service. A strong Google Business Profile shows that.
Can you send vaccination reminders?
Yes. Automated reminders by text and email bring clients back for vaccinations, checks and dental care.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for vets.
Practical answers from the specialists who run these campaigns every day.
More in health and care
Find out how many registrations you are missing.
Tell us about your practice and your busiest times. A specialist will come back with what to fix first.
Or send a quick message