Industries · Home and trades
Your own leads for window and door companies
Double glazing, composite door and bifold enquiries from Google and Meta, with retargeting that brings back homeowners comparing quotes.
How do window and door companies get more leads?
Window and door companies get more leads by advertising specific products such as composite and bifold doors, showing finished installs and prices, and following up quickly while homeowners compare quotes. Lead Gems builds this for UK installers with Google Ads, Meta ads and retargeting, so you rely less on shared lead suppliers.
The demand
What your clients search for every month.
Product searches are huge and cheap. "Double glazing" and "new windows" cost more, because they signal a bigger job.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where window and door companies lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
Shared quote leads
Quote sites send each homeowner to three or four installers.
A pushy reputation
Homeowners fear hard selling, so they avoid booking a visit.
Long comparisons
People collect several quotes and forget who visited first.
Product pages that do not sell
Brochure pages with no prices and no clear next step.
What works
The services that work for window and door companies.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- Paid trafficPPC & Google Ads
Google Ads by product, from composite doors to full window replacements.
→ - Paid trafficFacebook Ads & Paid Social
Meta ads that show finished installs to homeowners nearby.
→ - Paid trafficRetargeting
Stay in front of homeowners while they compare quotes.
→ - ConvertWebsite Design
Product pages with prices or ranges and an online quote form.
→
Compliance that builds trust
Replacement windows and doors in England and Wales must meet the Building Regulations, usually certified through a scheme such as FENSA or CERTASS. Showing that, with a clear guarantee, reassures buyers.
Contracts agreed in the customer’s home usually carry a 14-day cancellation right, so honest pricing and no pressure lead to fewer cancellations.
Results from similar businesses
The same approach, proven elsewhere.
We have not published a case study for window and door companies yet. These real results come from businesses that win clients the same way.
£43
per lead from retargeting
A Surrey kitchen and bathroom fitter had plenty of website visitors who browsed but never asked for a survey. We added a retargeting sequence across Google, YouTube and Meta.
£40
per lead, down from £96
A Yorkshire solar installer was paying for plenty of Google Ads clicks but few enquiries. We rebuilt its landing pages and tested the offer, form and proof.
Stop sharing quote leads with three other firms.
Tell us about your products and areas. A specialist will come back with how to bring in your own leads.
Questions
Window and door companies marketing questions, answered.
How much does Google Ads cost for double glazing?
In the UK, a click for "double glazing" averages around £10 and "new windows" around £13, while product terms such as "composite doors" average around £3.
Should window companies show prices?
Price ranges help serious buyers book and put off people who were never going to buy.
Does retargeting help?
Yes. Homeowners compare several quotes, and retargeting keeps your company in mind while they do.
Do you have window and door case studies?
Not yet published. The results on this page come from kitchen and solar installers, who sell high-value home improvements the same way.
Do you work with conservatory companies?
Yes, as well as roofline, garage door and glazing firms.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for window and door companies.
Practical answers from the specialists who run these campaigns every day.
More in home and trades
Stop sharing quote leads with three other firms.
Tell us about your products and areas. A specialist will come back with how to bring in your own leads.
Or send a quick message