Industries · Home and trades
Marketing for landscapers that wins bigger projects
A website that turns visitors into enquiries, Google Ads for full garden projects and a diary booked before the spring rush.
How do landscapers get more work?
Landscapers get more work by showing finished projects on a fast website that asks for an enquiry, running Google Ads for full garden projects rather than small jobs, and collecting reviews after every job. Lead Gems builds this for UK landscapers and garden designers, and plans campaigns so the diary fills before spring.
The demand
What your clients search for every month.
Cheap clicks and strong demand, peaking in spring. The difference between firms is how many visitors become enquiries.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where landscapers lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
A website that does not convert
Beautiful photos, but nothing that asks the visitor to get in touch.
Small jobs instead of projects
Enquiries for hedge trimming instead of full garden builds.
Spring rush, winter gap
Too much work in April and not enough in November.
Too few reviews
Happy customers rarely leave a review unless asked.
What works
The services that work for landscapers.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- ConvertWebsite Design
Project galleries with prices or ranges and a clear way to enquire.
→ - ConvertConversion Rate Optimisation
More enquiries from the same visitors.
→ - Paid trafficPPC & Google Ads
Google Ads for full garden projects, booked ahead of spring.
→ - Get foundLocal SEO
Google Maps visibility and steady reviews.
→
Planning around the seasons
Most homeowners decide on garden projects in late winter and spring. We start campaigns early so your diary fills before the rush, and use the quieter months for design work and maintenance contracts.
We set it up so you own every account, every review and every lead, whether you stay with us or not.
Results
Results for landscapers like you.
Every figure comes from a real client account and is tracked to the enquiry.
Fill next spring before it starts.
Tell us about your projects and how you find customers now. A specialist will come back with what to fix first.
Questions
Landscapers marketing questions, answered.
How do landscapers get more enquiries from their website?
Show finished projects with rough prices, make the enquiry form simple and visible, and load fast on phones. A Kent landscaping company we work with went from a 1.2% to a 4.2% conversion rate after a rebuild.
How much does Google Ads cost for landscapers?
In the UK, a click for "landscaping" averages around £2 and "landscape gardener" around £3, so a modest budget can bring in project enquiries.
When should landscapers advertise?
From late winter, before homeowners commit to spring projects.
Do you work with garden designers?
Yes, as well as landscapers, fencing and patio specialists and garden maintenance firms.
Do I own the website and accounts?
Yes. Everything we build belongs to you.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for landscapers.
Practical answers from the specialists who run these campaigns every day.
More in home and trades
Fill next spring before it starts.
Tell us about your projects and how you find customers now. A specialist will come back with what to fix first.
Or send a quick message