Case studies · Landscaping · Kent
How a Kent landscaping company turned the same traffic into three and a half times the enquiries
A Kent garden design and landscaping company had a beautiful website that brought in very few enquiries. We rebuilt it around its services, with proof and an easy way to book a design visit. With the same traffic, enquiries rose from 14 to 50 a month.
4.2%
website conversion rate, up from 1.2%
- Client
- Landscaping
- Location
- Kent
- Monthly ad spend
- £800 a month
- Campaign length
- 6 months
- Industry
- Landscapers and garden designers
The challenge
The old website was a gallery of photos with a contact page. Visitors loved the work but had no idea what it would cost, how the process worked or how to get started.
Around 1,200 people visited each month and only about 14 got in touch.
What we did
- A page for each service: garden design, patios, planting and full landscaping, each with a price guide.
- A first screen that said what the company does, where, and how to book a free design visit.
- Before-and-after projects with the client’s own words beside each one.
- A short form, click-to-call and online booking for design visits, all tracked.
The results after 6 months
- 1.2% to 4.2%
- Website conversion rate
- 14 to 50
- Enquiries a month
- 156
- Design visits booked
- 44
- Projects won
- £391,600
- Estimated revenue
"Same visitors, completely different results. The new site does the selling before we even pick up the phone."