Industries · B2B and technology
Consultancy marketing that fills your pipeline
Management, HR, IT and business consultancies win clients through LinkedIn, SEO, AI search and nurture, instead of relying on the networks of a few partners.
How do consultancies get new clients?
Consultancies get new clients by being visible where buyers look for expertise, through LinkedIn, search and AI answers, by publishing useful thinking on the problems they solve, and by nurturing contacts until a project comes up. Lead Gems builds this for UK consultancies, so new work does not depend only on the network of a few partners.
The demand
What your clients search for every month.
Search is only part of the picture. Most consulting work is won through visibility and trust built over months.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where consultancies lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
Network-only growth
Work depends on who the partners know.
Feast and famine
Busy delivering one project means no time to find the next.
Hard to explain
Websites describe services in general terms buyers do not search for.
Long decisions
Buyers take months to commit, and forget you in between.
What works
The services that work for consultancies.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- Follow upB2B Lead Generation
LinkedIn and email outreach to the leaders who buy consulting.
→ - Get foundSEO
Pages built around the problems you solve, in the words buyers use.
→ - Get foundAEO & GEO
Get named when buyers ask AI tools for a consultancy.
→ - Follow upEmail Marketing
Regular, useful emails that keep you in mind until the next project.
→
B2B outreach within the rules
UK rules allow B2B email to people at limited companies without prior consent, as long as it is relevant to their role, says who you are and makes opting out easy. Sole traders and partnerships are treated like consumers. We build every outreach campaign within PECR and UK GDPR.
Results from similar businesses
The same approach, proven elsewhere.
We have not published a case study for consultancies yet. These real results come from businesses that win clients the same way.
40
meetings with target accounts
A Birmingham engineering consultancy wanted to win work with 120 named manufacturers. We ran account-based LinkedIn campaigns, targeted cold email and lead scoring.
12 of 20
target questions now name them in ChatGPT
A London IT support company was invisible in AI answers, while its competitors were recommended for almost every question. We rewrote its service pages, fixed its business details across the web and earned mentions on trusted sites.
Find out how to fill the gap after your next project.
Tell us about your consultancy and the clients you want. A specialist will come back with how to reach them.
Questions
Consultancies marketing questions, answered.
How do consultants get clients without referrals?
By reaching target buyers directly on LinkedIn and by email, ranking for the problems they solve and staying in touch until a project comes up.
How much does Google Ads cost for consultancies?
It varies widely: "business consultant" averages around £8 a click in the UK, while "hr consultancy" averages around £33.
Is LinkedIn worth it for consultancies?
Usually yes, because you can target the exact roles and company sizes that buy consulting.
Do you have consultancy case studies?
Not yet published. The results on this page come from an engineering consultancy and an IT services firm, which sell expertise to businesses the same way.
Do you do cold calling?
No. We use LinkedIn and email, within PECR.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for consultancies.
Practical answers from the specialists who run these campaigns every day.
More in b2b and technology
Find out how to fill the gap after your next project.
Tell us about your consultancy and the clients you want. A specialist will come back with how to reach them.
Or send a quick message