Industries · Home and trades
Your own leads for plumbing and heating companies
Boiler installs, emergency call-outs and bathroom jobs from Google Ads and Google Maps, with missed-call text back so you keep the jobs you cannot answer.
How do plumbers get more customers?
Plumbers get more customers by ranking in the Google Maps top three in their area, running Google Ads for high-value jobs such as boiler replacements, asking every customer for a review and answering or texting back every call. Lead Gems sets this up for UK plumbing and heating firms, so you rely less on directories that share each job with other firms.
The demand
What your clients search for every month.
Big local demand. Boiler and emergency searches cost more per click because the jobs are worth more, which is where your budget should go.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where plumbers lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
Paying directories for shared jobs
Lead sites and directories send the same job to several firms.
Missed calls under a sink
Most callers do not leave a message. They ring the next plumber.
Too few reviews
Years of good work, but only a handful of Google reviews.
Small jobs instead of installs
Without targeting, the phone rings for washers, not boilers.
What works
The services that work for plumbers.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- Paid trafficPPC & Google Ads
Google Ads for boiler replacements and emergency work, the jobs worth paying for.
→ - Get foundLocal SEO
Top three on Google Maps, with automated review requests after every job.
→ - Follow upCRM & Automation
Missed-call text back and instant replies, so you keep jobs while you work.
→ - ConvertWebsite Design
A site that shows real jobs, Gas Safe details and an easy way to book.
→
Owning your leads, with credentials up front
Gas work must be done by a Gas Safe registered engineer, and customers check. We show your registration, reviews and guarantees clearly, because they win the job.
We set it up so you own every account, every review and every lead, whether you stay with us or not.
Results
Results for plumbers like you.
Every figure comes from a real client account and is tracked to the enquiry.
Stop sharing your jobs with the competition.
Tell us about your business and the jobs you want more of. A specialist will come back with how to bring in your own leads.
Questions
Plumbers marketing questions, answered.
How do plumbers get more work without Checkatrade?
With their own Google Ads, a strong Google Business Profile and steady reviews. A Greater Manchester plumbing firm we work with moved away from directories and won 214 leads at £24 each in five months.
How much does Google Ads cost for plumbers?
In the UK, a click for "plumber near me" averages around £6, while "boiler replacement" and "emergency plumber" average around £17. Those bigger jobs usually give the best return.
What is missed-call text back?
When you cannot answer, the caller gets a text within a minute saying you will call back, with a link to book. Most people reply instead of ringing someone else.
Do you work with heating engineers?
Yes. Boiler installation, servicing and heat pump work all fit the same approach.
Do I own the accounts?
Yes. Your Google Business Profile, website, ad accounts and every lead belong to you.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for plumbers.
Practical answers from the specialists who run these campaigns every day.
More in home and trades
Stop sharing your jobs with the competition.
Tell us about your business and the jobs you want more of. A specialist will come back with how to bring in your own leads.
Or send a quick message