Case Studies

Real campaigns. Real numbers. Real revenue.

A collection of our recent projects which celebrates the hard work and energy the Lead Gems team put into delivering success stories.

A West Midlands solicitors practice built on referrals for over 15 years was generating steady but unpredictable enquiries. We rebuilt their paid search infrastructure, deployed dedicated landing pages, and automated lead follow-up. Within six months they had 187 qualified leads at a cost of £67 each.
Client Type

Full-service solicitors practice

£96,000+

Estimated revenue generated

A South East accountancy firm specialising in contractors was losing ground to cheap online platforms and had no paid advertising in place. We launched targeted Google PPC, built a content strategy, and set up automated lead nurture. Within eight months they had 38 new recurring clients.
Client Type

Specialist accountancy practice

£91,200

Estimated revenue generated

A North West IFA was buying shared leads that rarely converted. We replaced that with exclusive, qualified pension leads through a two-stage Google and Meta funnel, automated grading, and instant follow-up. Within six months he had acquired 18 new clients with an average asset value of £210,000.
Client Type

Independent Financial Adviser (IFA)

£75,600

Estimated revenue generated

A Greater Manchester plumbing company was dependent on Checkatrade and word of mouth. We launched Google PPC, rebuilt their Google Business Profile, and added automated review requests and missed-call recovery. Within five months they had 214 leads at a cost of £24 each.
Client Type

Local Plumbing & Heating Company

£45,440

Estimated revenue generated

A London B2B SaaS business was spending heavily on outbound sales with slow results. We built a LinkedIn and Google PPC funnel targeting operations directors at mid-size professional services firms, combined with a six-email nurture sequence. The campaign generated 31 new paying customers inside six months.
Client Type

B2B SaaS - project management software

£260,400

Estimated revenue generated

A Surrey dental practice wanted to grow its cosmetic and implant caseload but had no paid advertising and a chatbot that did not exist. We launched Meta and Google campaigns, deployed an AI chatbot, and automated appointment reminders. Within seven months they had 98 treatments booked at an average value of £1,850.
Client Type

Private dental practice

£181,300

Estimated revenue generated

An East London aesthetics clinic was relying entirely on organic Instagram reach, which had declined sharply. We launched targeted Meta campaigns, set up 24/7 online booking with automated reminders, and built an email list from zero. Within five months, 39% of all bookings were made outside business hours.
Client Type

Beauty & Aesthetics Clinic

£31,185

Estimated revenue generated