Case studies
Lead generation results, measured in clients.
Every figure on these pages comes from a real client account and is tracked to the enquiry. Each story shows what was wrong, what we changed and what it earned.
All case studies
£67
per qualified lead
A West Midlands solicitors practice built on referrals for over 15 years had steady but unpredictable enquiries. We rebuilt its paid search, built dedicated landing pages and automated lead follow-up.
38
new recurring clients
A South East accountancy firm specialising in contractors was losing ground to cheap online platforms and had no paid advertising. We launched targeted Google Ads, built a content strategy and set up automated lead nurture.
18
new clients, £210,000 average assets
A North West independent financial adviser was buying shared leads that rarely converted. We replaced them with exclusive, qualified pension leads through a two-stage Google and Meta funnel, automated lead grading and instant follow-up.
214
leads at £24 each
A Greater Manchester plumbing company depended on Checkatrade and word of mouth. We launched Google Ads, rebuilt its Google Business Profile and added automated review requests and missed-call text back.
31
new paying customers
A London B2B software company was spending heavily on outbound sales with slow results. We built a LinkedIn and Google Ads funnel aimed at operations directors in mid-size professional services firms, with a six-email nurture sequence.
98
treatments, £1,850 average value
A Surrey private dental practice wanted to grow its cosmetic and implant work but had no paid advertising and no way to book online. We launched Meta and Google campaigns, added an AI chatbot and automated appointment reminders.
39%
of bookings made out of hours
An East London aesthetics clinic relied on organic Instagram reach, which had fallen sharply. We launched Meta campaigns, set up 24/7 online booking with automated reminders and built an email list from zero.
16
new clients from ChatGPT Ads
A Manchester employment law firm wanted to reach people asking ChatGPT about unfair dismissal and settlement agreements. We launched ChatGPT Ads with dedicated landing pages and instant follow-up.
£43
per lead from retargeting
A Surrey kitchen and bathroom fitter had plenty of website visitors who browsed but never asked for a survey. We added a retargeting sequence across Google, YouTube and Meta.
12 of 20
target questions now name them in ChatGPT
A London IT support company was invisible in AI answers, while its competitors were recommended for almost every question. We rewrote its service pages, fixed its business details across the web and earned mentions on trusted sites.
4x
organic valuation requests
An independent Bristol estate agency was losing valuation requests to national online agents. We rebuilt its area pages, fixed technical problems and created content sellers search for.
4.2%
website conversion rate, up from 1.2%
A Kent garden design and landscaping company had a beautiful website that brought in very few enquiries. We rebuilt it around its services, with proof and an easy way to book a design visit.
40
meetings with target accounts
A Birmingham engineering consultancy wanted to win work with 120 named manufacturers. We ran account-based LinkedIn campaigns, targeted cold email and lead scoring.
68
mortgages completed
A Leeds mortgage broker depended on estate agent referrals that came and went. We ran Meta ads for first-time buyers and remortgages, with qualifying questions, lead grading and instant follow-up.
1,020
appointments booked by AI
A Hampshire veterinary practice was missing more than one in five calls at busy times. We added an AI receptionist for overflow and out-of-hours calls, and an AI chatbot on its website.
36
weddings booked from email
A Cheshire wedding venue had years of past enquiries sitting in a spreadsheet. We built an email nurture programme for couples at every stage, from first enquiry to viewing.
115
calls a month from Google Maps
A Glasgow physiotherapy clinic was missing from the Google Maps top three for almost every search near it. We rebuilt its Google Business Profile, automated review requests and built pages for each treatment.
£40
per lead, down from £96
A Yorkshire solar installer was paying for plenty of Google Ads clicks but few enquiries. We rebuilt its landing pages and tested the offer, form and proof.
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