Case studies · Plumbing and heating · Greater Manchester
How a Manchester plumbing company won 214 leads at £24 each
A Greater Manchester plumbing company depended on Checkatrade and word of mouth. We launched Google Ads, rebuilt its Google Business Profile and added automated review requests and missed-call text back. Within five months it had 214 leads at £24 each.
214
leads at £24 each
- Client
- Plumbing and heating
- Location
- Greater Manchester
- Monthly ad spend
- £1,200 a month
- Campaign length
- 5 months
- Industry
- Plumbing and heating companies
The challenge
This family-run company had three engineers and enough work to stay busy, but growth depended entirely on word of mouth and Checkatrade, which charged per lead and shared enquiries with competitors. The owner wanted his own direct source of leads.
His website had never been optimised, his Google Business Profile was incomplete, and he had 12 Google reviews after 8 years in business.
What we did
- Google Ads campaigns on emergency plumber, boiler repair, boiler installation and central heating engineer searches across Greater Manchester postcodes.
- A fully optimised Google Business Profile: complete services, service areas, photos of real work, weekly posts and the right categories.
- Automated review requests: after every job, a text with a direct link to leave a Google review.
- A simple booking page with a prominent phone number, trust signals (Gas Safe registered, 8+ years, five-star rated) and an automatic text confirmation.
- Missed-call text back: every missed call triggered a text saying "Sorry we missed your call. We will ring you back within 15 minutes."
The results after 5 months
- 214
- Leads generated
- £24
- Average cost per lead
- 142
- Jobs booked
- £320
- Average job value
- £45,440
- Estimated revenue
- 12 to 67
- Google reviews
- Top 3 for every target search
- Google Maps ranking
"I was paying Checkatrade and getting the same leads as four other plumbers. Now I get my own leads, at a lower cost, and they are only coming to me. The review automation alone has transformed my Google ranking."