Industries · Health and care
Aesthetics clinic marketing that books around the clock
Meta ads, Google Maps and 24/7 online booking for aesthetics and skin clinics, with reminders and rebooking that keep clients coming back.
How do aesthetics clinics get more clients?
Aesthetics clinics get more clients by advertising consultations on Meta and Google, letting people book online at any hour, reminding them before appointments and inviting them back when a treatment is due again. Lead Gems builds this for UK aesthetics and skin clinics, inside the rules on prescription-only medicines and cosmetic advertising.
The demand
What your clients search for every month.
Strong demand at about £2 a click. Clinics win on trust and convenience: reviews, real results and booking that works at 10pm.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where aesthetics clinics lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
Organic reach has fallen
Instagram posts reach far fewer people than they used to, so the diary goes quiet.
Booking by message only
Booking through direct messages loses the people who look late at night.
No-shows and gaps
Missed appointments and empty slots cost revenue every week.
Clients who never return
Treatments that need topping up are not followed by a reminder.
What works
The services that work for aesthetics clinics.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- Paid trafficFacebook Ads & Paid Social
Meta ads for consultations and treatments, inside the rules for cosmetic advertising.
→ - Follow upCRM & Automation
24/7 online booking, reminders and rebooking when a treatment is due.
→ - Follow upEmail Marketing
A client list of your own, with offers to fill quieter weeks.
→ - Get foundLocal SEO
Google Maps visibility and reviews for every treatment you offer.
→
Advertising within the rules
Prescription-only medicines, including anti-wrinkle injections, cannot be advertised to the public, so campaigns promote consultations and other treatments instead.
Ads for cosmetic interventions must not be aimed at under-18s, and before-and-after images must be genuine and unaltered. We set audiences and creative to meet those rules.
Results
Results for aesthetics clinics like you.
Every figure comes from a real client account and is tracked to the enquiry.
Find out where your clinic is losing bookings.
Tell us about your treatments and how clients book now. A specialist will come back with what to fix first.
Questions
Aesthetics clinics marketing questions, answered.
Can aesthetics clinics advertise anti-wrinkle injections?
No. They are prescription-only medicines, which cannot be advertised to the public in the UK. Clinics can advertise consultations and other treatments, which is how we build campaigns.
Do Meta ads work for aesthetics clinics?
Yes. An East London clinic we work with replaced falling Instagram reach with Meta campaigns and 24/7 booking, and 39% of its bookings are now made outside opening hours.
How do clinics reduce no-shows?
Automatic reminders by text and email before each appointment, with an easy way to rebook.
How much does advertising cost for aesthetics clinics?
Clicks for searches such as "lip filler" and "skin clinic" average around £2 in the UK, so budgets go a long way when the booking process is smooth.
Can you target only adults?
Yes. Ads for cosmetic interventions must not be aimed at under-18s, and we set every campaign up that way.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for aesthetics clinics.
Practical answers from the specialists who run these campaigns every day.
More in health and care
Find out where your clinic is losing bookings.
Tell us about your treatments and how clients book now. A specialist will come back with what to fix first.
Or send a quick message