Industries · Home and trades
Exclusive leads for solar and heat pump installers
Solar panel, battery and heat pump enquiries from your own campaigns, with landing pages and instant follow-up that turn clicks into surveys.
How do solar installers get good leads?
Solar installers get good leads by running their own Google Ads for installation searches, sending clicks to landing pages that answer cost and savings questions honestly, and calling every enquiry within minutes. Lead Gems builds this for UK solar, battery and heat pump installers, so you stop buying shared leads that several firms are chasing.
The demand
What your clients search for every month.
Huge interest, but much of it is early research. Installation searches cost more and convert better, so landing pages and follow-up decide your cost per survey.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where solar installers lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
Shared leads
Bought solar leads go to several installers at once.
Expensive, unconverted clicks
Traffic lands on a homepage and leaves without asking for a quote.
Slow follow-up
Homeowners book the first installer who calls.
Savings claims that cause trouble
Overstated savings put off careful buyers and break advertising rules.
What works
The services that work for solar installers.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- ConvertConversion Rate Optimisation
Landing pages that answer cost, savings and finance questions and ask for a survey.
→ - Paid trafficPPC & Google Ads
Google Ads for installation searches, not early research.
→ - Follow upCRM & Automation
An instant reply and call to every enquiry, and follow-up until they book.
→ - Paid trafficRetargeting
Bring back homeowners who compared prices and left.
→
Honest claims, certified installs
Savings and payback claims must be evidenced under the CAP Code, and the ASA has ruled against solar ads that overstated them. We keep every figure honest, which also builds trust with buyers.
MCS certification matters to homeowners, because the Smart Export Guarantee and the Boiler Upgrade Scheme depend on it. We show your certification clearly.
Results
Results for solar installers like you.
Every figure comes from a real client account and is tracked to the enquiry.
Find out what your leads should cost.
Tell us about your installs and how you find customers now. A specialist will come back with where your cost per lead can fall.
Questions
Solar installers marketing questions, answered.
Are bought solar leads worth it?
Rarely. Shared leads go to several installers, so you compete on price. Your own campaigns bring enquiries that come only to you.
How can solar installers lower their cost per lead?
Better landing pages and faster follow-up. A Yorkshire installer we work with cut its cost per lead from £96 to £40 with conversion work, Google Ads and instant follow-up.
How much does Google Ads cost for solar?
In the UK, a click for "solar panel installation" averages around £11, while broader terms such as "solar panels" average around £4 but convert less often.
Do you work with heat pump installers?
Yes, and with battery storage and EV charger installers. The same approach works for each.
Can we advertise savings figures?
Only if they are evidenced. We help you present realistic figures that meet the CAP Code.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for solar installers.
Practical answers from the specialists who run these campaigns every day.
More in home and trades
Find out what your leads should cost.
Tell us about your installs and how you find customers now. A specialist will come back with where your cost per lead can fall.
Or send a quick message