Industries · B2B and technology
Marketing for IT support companies that wins monthly contracts
SEO, AI search and B2B campaigns that bring in managed services and cyber security contracts, not one-off fixes.
How do IT support companies get new clients?
IT support companies and MSPs win new clients by ranking for local IT support searches, being named when businesses ask AI tools for a provider, and reaching office managers and directors with B2B campaigns before their contract renews. Lead Gems builds this for UK MSPs, focused on monthly managed services contracts.
The demand
What your clients search for every month.
Expensive clicks, because a managed services contract is worth years of revenue. Ranking for these searches saves a lot of ad spend.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where it support companies lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
Referral-only growth
New contracts arrive slowly through word of mouth.
Break-fix enquiries
One-off jobs instead of monthly contracts.
Invisible in AI answers
Businesses ask ChatGPT for an IT provider, and you are not named.
Expensive ads
Clicks above £25 make paid search hard to scale.
What works
The services that work for it support companies.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- Get foundAEO & GEO
Get named when businesses ask ChatGPT and Google AI for an IT provider.
→ - Get foundSEO
Pages for managed services, cyber security and each area you cover.
→ - Get foundLocal SEO
Google Maps visibility for IT support searches near your office.
→ - Follow upB2B Lead Generation
LinkedIn and email outreach to directors and office managers.
→
B2B outreach within the rules
UK rules allow B2B email to people at limited companies without prior consent, as long as it is relevant to their role, says who you are and makes opting out easy. Sole traders and partnerships are treated like consumers. We build every outreach campaign within PECR and UK GDPR.
Results
Results for it support companies like you.
Every figure comes from a real client account and is tracked to the enquiry.
Find out why businesses are not finding you.
Tell us about your services and the clients you want. A specialist will come back with what to fix first.
Questions
IT support companies marketing questions, answered.
How can an MSP get recommended by ChatGPT?
With clear, consistent information about your services and area across your website and the web. A London IT support company we work with is now named in ChatGPT for 12 of its 20 target questions.
How much does Google Ads cost for IT support?
In the UK, a click for "it support" averages around £25 and "managed it services" around £34, which is why SEO and AI search are so valuable here.
How do MSPs win monthly contracts?
By targeting businesses at the right size and timing, showing proof of response times and security, and following up until their current contract ends.
Do you do cold outreach for MSPs?
Yes, by LinkedIn and email, within PECR. We do not do cold calling.
Do you work with cyber security firms?
Yes. Cyber security providers win clients the same way, with extra focus on proof and credentials.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for it support companies.
Practical answers from the specialists who run these campaigns every day.
More in b2b and technology
Find out why businesses are not finding you.
Tell us about your services and the clients you want. A specialist will come back with what to fix first.
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