Case studies · Dental practice · Surrey
How a Surrey dental practice booked 98 treatments worth £1,850 on average
A Surrey private dental practice wanted to grow its cosmetic and implant work but had no paid advertising and no way to book online. We launched Meta and Google campaigns, added an AI chatbot and automated appointment reminders. Within seven months it had booked 98 treatments at an average of £1,850.
98
treatments, £1,850 average value
- Client
- Dental practice
- Location
- Surrey
- Monthly ad spend
- £1,500 a month
- Campaign length
- 7 months
- Industry
- Dental practices
The challenge
This practice offered a full range of treatments but most wanted to grow cosmetic dentistry and implants, its highest-value work. It had a good local reputation but competed with other private practices and dental chains with bigger budgets.
Its marketing was a basic website and a barely used Instagram account. There was no advertising and no booking automation, and its Google Business Profile listed the wrong opening hours.
What we did
- Instagram and Facebook campaigns for 25 to 55 year olds within 15 miles, promoting whitening, veneers, Invisalign and implants with patient stories.
- Google Ads on high-intent searches such as dental implants near me, private dentist near me and cosmetic dentist Surrey.
- Dedicated landing pages for cosmetic dentistry and implants, with treatment information, pricing guidance, genuine patient testimonials and a clear booking button.
- A fully optimised Google Business Profile with the right categories, services, photos and weekly posts.
- An AI chatbot that answers common questions about price, treatment time, pain and finance, and books consultations straight into the diary.
- Automated text confirmations and reminders to reduce no-shows.
The results after 7 months
- 298
- Leads generated
- 194
- Leads from Meta ads
- 86
- Leads from Google Ads
- 18
- Leads from the chatbot
- £28
- Average cost per lead
- 167
- Consultations booked
- 98
- Treatments started
- £181,300
- Estimated revenue
- 8%
- No-show rate with text reminders
"The Meta ads have been a revelation. We had no idea Instagram could generate this many cosmetic enquiries. And the chatbot handles half the common questions before our reception team even gets involved. We have had to take on an additional hygienist to handle the volume."