Industries · Legal and financial
Marketing for insolvency practitioners and debt advice firms
Enquiries from people and directors who need help now, through Google, local search and AI answers, with compliant pages and calm, prompt follow-up.
How do insolvency and debt advice firms get more enquiries?
Insolvency and debt advice firms get more enquiries by ranking for the searches people make when they are in difficulty, with clear, compliant pages for each solution, by running tightly controlled Google Ads, and by replying within minutes. Lead Gems builds this for UK insolvency and debt advice firms, with every claim written to meet the rules and approved by you.
The demand
What your clients search for every month.
Demand is high and clicks are expensive. Tight targeting, clear pages and fast follow-up decide whether the spend pays back.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where insolvency and debt advice lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
Very expensive clicks
These are among the costliest searches in the UK, so waste is painful.
Free advice competes
Free debt charities rank highly, and visitors need to understand how your service differs.
Vulnerable enquirers
People in debt are often stressed. Cold or pushy follow-up loses them and risks complaints.
Strict advertising rules
Financial advertising must be fair, clear and not misleading, and some platforms require verification.
Directors search in secret
Company directors often research liquidation quietly, long before they make contact.
What works
The services that work for insolvency and debt advice.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- Paid trafficPPC & Google Ads
Google Ads with tight negatives and landing pages for each solution, within the rules.
→ - Get foundSEO
Clear guides to IVAs, liquidation and other options that build trust before the enquiry.
→ - ConvertConversion Rate Optimisation
Pages and forms that make it easy and safe to get in touch.
→ - Follow upCRM & Automation
Fast, sensitive replies and follow-up that respects how people feel.
→ - Follow upEmail Marketing
Gentle nurture for people who are not ready to act yet.
→
Marketing inside the rules
Insolvency practitioners must be licensed by a recognised professional body, and firms giving debt advice usually need FCA authorisation. Financial promotions must be fair, clear and not misleading, and the Consumer Duty expects firms to look after customers who may be vulnerable. Google also asks financial services advertisers in the UK to complete verification.
We never imply a service is free when it is not, explain fees plainly, and publish nothing your compliance team has not approved.
Results from similar businesses
The same approach, proven elsewhere.
We have not published a case study for insolvency and debt advice yet. These real results come from businesses that win clients the same way.
18
new clients, £210,000 average assets
A North West independent financial adviser was buying shared leads that rarely converted. We replaced them with exclusive, qualified pension leads through a two-stage Google and Meta funnel, automated lead grading and instant follow-up.
38
new recurring clients
A South East accountancy firm specialising in contractors was losing ground to cheap online platforms and had no paid advertising. We launched targeted Google Ads, built a content strategy and set up automated lead nurture.
Find out where your enquiries are going.
Tell us about the solutions you offer. A specialist will come back with where the demand is and what it would cost to reach.
Questions
Insolvency and debt advice marketing questions, answered.
How much does Google Ads cost for insolvency firms?
In the UK, a click for "insolvency practitioner" averages around £46, "company liquidation" around £37 and "iva" around £31. At those prices, tight targeting and strong landing pages are essential.
Can insolvency firms advertise on Google?
Yes, but financial services advertisers in the UK must meet Google verification requirements, and adverts must follow financial promotion rules. We handle the set-up and keep copy compliant.
How do we stand out from free debt advice?
By being clear about what you do that free services cannot, such as formal solutions, director advice and faster action, and by never blurring what is paid.
How quickly should we reply to enquiries?
Within minutes, kindly and clearly. People in difficulty often contact several firms, and the first helpful reply usually wins.
Do you have insolvency case studies?
Not yet published. The results on this page come from financial advisers and accountants, who share the same regulated, high-value buying pattern.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for insolvency and debt advice.
Practical answers from the specialists who run these campaigns every day.
More in legal and financial
Find out where your enquiries are going.
Tell us about the solutions you offer. A specialist will come back with where the demand is and what it would cost to reach.
Or send a quick message