Industries · Property and construction
Marketing for property developers that sells new homes
Reservations and viewing requests from Google, Meta and local search, with development pages that show what buyers need to decide.
How do property developers sell more new homes?
Property developers sell more new homes by giving each development its own page with plans, prices, specification and location detail, by running Google and Meta campaigns aimed at local and relocating buyers, and by following up every viewing request within minutes. Lead Gems builds this for UK developers, so more of your homes reserve before the build completes.
The demand
What your clients search for every month.
Search demand is modest and clicks are cheap. The value of a single sale means a small number of good enquiries pays for the campaign.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where property developers lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
Portals take the lead
Buyers browse the big portals first, and the developer is just one of many listings.
Thin development pages
A page with a few photos and no plans, prices or timescales loses serious buyers.
Long gaps between viewing and reservation
Buyers compare several schemes, and silence after a viewing loses them.
Launches that fade
Interest peaks at launch and drops without steady marketing through the build.
Unclear who the buyer is
First-time buyers, downsizers and investors respond to very different messages.
What works
The services that work for property developers.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- ConvertWebsite Design
A page for each development, with plans, prices, specification and a clear route to book a viewing.
→ - Paid trafficPPC & Google Ads
Google Ads for new-home searches in the areas you build.
→ - Paid trafficFacebook Ads & Paid Social
Meta ads to local and relocating buyers, from first launch through each release.
→ - Get foundLocal SEO
Visibility on Google Maps for your sales office and show home.
→ - Follow upCRM & Automation
Instant replies and follow-up from first enquiry through viewing to reservation.
→
Honest marketing for new homes
New home buyers are protected by consumer protection law and, for many builders, by the New Homes Quality Code. Pricing, availability, specification and completion dates must be accurate and not misleading.
We keep every claim on your pages and in your ads accurate, mark artist impressions clearly, and avoid promising returns on off-plan sales to investors.
Results from similar businesses
The same approach, proven elsewhere.
We have not published a case study for property developers yet. These real results come from businesses that win clients the same way.
4x
organic valuation requests
An independent Bristol estate agency was losing valuation requests to national online agents. We rebuilt its area pages, fixed technical problems and created content sellers search for.
£43
per lead from retargeting
A Surrey kitchen and bathroom fitter had plenty of website visitors who browsed but never asked for a survey. We added a retargeting sequence across Google, YouTube and Meta.
Find out how to reserve more homes before completion.
Tell us about your developments and buyers. A specialist will come back with what to fix first.
Questions
Property developers marketing questions, answered.
How do property developers get more enquiries?
With a dedicated page for each development, Google and Meta campaigns aimed at local and relocating buyers, and quick follow-up on every viewing request.
How much does Google Ads cost for new homes?
In the UK, a click for "new build homes" averages around £2 and "new homes for sale" around £1, with "off plan property" nearer £9. The value of a sale makes these searches inexpensive.
Do Meta ads work for new-build sales?
Often, because buyers do not always search. Local homeowners and first-time buyers can be reached with the right scheme and offer, then followed up quickly.
Do you work with small developers?
Yes, from small local schemes to larger multi-phase developments.
Do you have property developer case studies?
Not yet published. The results on this page come from an estate agency and a home improvement firm, who also win high-value property decisions.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for property developers.
Practical answers from the specialists who run these campaigns every day.
More in property and construction
Find out how to reserve more homes before completion.
Tell us about your developments and buyers. A specialist will come back with what to fix first.
Or send a quick message