Industries · Property and construction
Marketing for interior designers that attracts the right projects
Project enquiries from Google and Meta, with portfolio pages that show your style and filter for the budgets you want.
How do interior designers get more clients?
Interior designers get more clients by showing finished projects with realistic budgets, ranking for the services and areas they cover, using Meta ads to reach homeowners before they search, and replying quickly to every enquiry. Lead Gems builds this for UK interior design studios, so more of your enquiries match the projects you want.
The demand
What your clients search for every month.
Demand is strong and click costs are modest. Many clients also discover designers on social media, so paid social matters.
UK Google Ads data via DataForSEO, October 2026. Cost per click is the average advertisers paid.
The problem
Where interior designers lose clients.
We see the same gaps again and again. Each one is fixable, and most cost more than the marketing that fixes them.
Enquiries with no budget
Time is lost on calls with people whose budget does not match your fees.
A portfolio that does not sell
Pretty photos without project detail, budgets and process do not turn viewers into clients.
Competing on price
Without a clear style and proof, studios are compared on fees alone.
Seasonal and uneven work
Projects come in waves, which makes planning hard.
Slow follow-up
Homeowners who contact several studios often choose the first that replies well.
What works
The services that work for interior designers.
We start with the one or two that fix your biggest gap, then add the rest once those are paying back.
- ConvertWebsite Design
Portfolio and project pages that show style, process and typical budgets.
→ - Paid trafficFacebook Ads & Paid Social
Meta ads that put finished projects in front of local homeowners.
→ - Paid trafficPPC & Google Ads
Google Ads for design searches in the areas you serve.
→ - Get foundLocal SEO
Google Maps visibility, photos and reviews.
→ - Follow upCRM & Automation
Qualifying questions and quick replies, so you speak to the right clients.
→
Honest portfolios and consented photos
Photos of client homes need the client’s agreement and must be handled in line with data protection law. Before and after images and testimonials should be real and fairly shown.
We help you credit suppliers and photographers correctly, state prices and process honestly, and keep your marketing accurate and approved by you.
Results from similar businesses
The same approach, proven elsewhere.
We have not published a case study for interior designers yet. These real results come from businesses that win clients the same way.
£43
per lead from retargeting
A Surrey kitchen and bathroom fitter had plenty of website visitors who browsed but never asked for a survey. We added a retargeting sequence across Google, YouTube and Meta.
4.2%
website conversion rate, up from 1.2%
A Kent garden design and landscaping company had a beautiful website that brought in very few enquiries. We rebuilt it around its services, with proof and an easy way to book a design visit.
Find out how to attract the projects you want.
Tell us about your studio and the work you want more of. A specialist will come back with what to fix first.
Questions
Interior designers marketing questions, answered.
How do interior designers get more clients?
By showing finished projects with realistic budgets, ranking for the services and areas they cover, reaching homeowners with Meta ads, and replying quickly.
How much does Google Ads cost for interior designers?
In the UK, a click for "kitchen design" averages around £6, "interior designers near me" around £4 and "interior designer" around £3.
Are Instagram and Meta ads good for interior designers?
Often. The work is visual, and homeowners plan projects before they search. Campaigns can show finished projects to local audiences and collect enquiries with qualifying questions.
How do we avoid time-wasters?
Show typical budgets on project pages and ask about budget and timing in the enquiry form.
Do you have interior design case studies?
Not yet published. The results on this page come from kitchen and landscaping firms, which win high-value home projects the same way.
Still have a question? Call 020 4652 1887 or send us a message.
From our insights
Guides for interior designers.
Practical answers from the specialists who run these campaigns every day.
More in property and construction
Find out how to attract the projects you want.
Tell us about your studio and the work you want more of. A specialist will come back with what to fix first.
Or send a quick message