Services · Paid traffic
LinkedIn ads agency for UK B2B and professional services firms
LinkedIn is the only platform that lets you advertise to a named job title at a named kind of company. Lead Gems is a UK LinkedIn ads agency that turns that precision into meetings with decision-makers, not expensive clicks from the wrong people.
- Job title targeting
- Lead Gen Forms
- Insight Tag
- Matched audiences
- CRM feedback
What does a LinkedIn ads agency do?
A LinkedIn ads agency plans, builds and manages paid campaigns on LinkedIn, targeting people by job title, seniority, company size, industry and the companies they work for. It writes the ads, sets up lead forms and tracking, and optimises towards qualified leads rather than clicks. As your LinkedIn ads agency, Lead Gems also follows up every lead within minutes and reports on cost per qualified lead and cost per customer, so you can judge LinkedIn against every other channel.
"Lead Gems understood that SaaS lead generation is different from local services. The LinkedIn campaigns brought us exactly the right decision-makers, and the nurture sequence converted prospects we would have lost. Our cost per acquisition dropped by over 60% compared to outbound."
The problem
Why LinkedIn ads feel expensive and often disappoint
LinkedIn clicks cost more than almost any other platform. That is fine when each click is a decision-maker, and painful when it is not.
Targeting is too broad
Selecting a whole industry or every manager means paying premium prices to reach people who will never buy.
Campaigns optimise for clicks
Clicks and impressions are cheap to produce. Meetings with the right people are not, and the account must be built around them.
Lead forms fill with the wrong people
Pre-filled forms make it easy to enquire, and easy to enquire by accident. Without qualifying questions, sales time disappears.
Leads go cold
A decision-maker who downloads a guide on Tuesday has often chosen someone else by Friday if nobody follows up.
The platform never learns
If LinkedIn is not told which leads became customers, it keeps finding more of the wrong ones.
Reports stop at the click
Cost per click and click-through rate say nothing about pipeline or revenue.
The difference
How Lead Gems compares to a typical LinkedIn advertising agency
Many LinkedIn advertising agencies are built for enterprise brands with large budgets. We are built for UK firms that need qualified meetings and know what a customer is worth.
| Area | Typical LinkedIn ads agency | Lead Gems |
|---|---|---|
| What they measure | Impressions, clicks, cost per lead | Cost per qualified lead and cost per customer |
| Targeting | Broad job functions and industries | Specific titles, seniority, company size and account lists |
| Lead forms | Default pre-filled forms | Qualifying questions that filter out time-wasters |
| Platform learning | Insight Tag only | Insight Tag, conversions and CRM results fed back to LinkedIn |
| Lead follow-up | Passed to you as a spreadsheet | Automated email and text replies within minutes |
| Creative | A few ads, left running | Ongoing tests of hooks, formats and offers |
| Reporting | A monthly PDF of clicks | A live dashboard showing leads, quality and cost per customer |
Paying for LinkedIn clicks that never become meetings?
A free audit shows where your lead quality is leaking, and what to fix first.
Our approach
How our LinkedIn advertising agency approaches campaigns
We treat LinkedIn as one part of a B2B pipeline. Every campaign connects to the offer, the landing page, the tracking and the follow-up that turns an enquiry into a customer.
- 01
We start with the buyer, not the budget
We define the exact roles, company sizes and sectors that buy from you, then check the audience is large enough to test and small enough to be relevant.
- 02
We lead with an offer worth giving an email for
Guides, benchmarks, assessments and demos aimed at one problem for one role convert better than a generic enquiry button.
- 03
We optimise for qualified meetings
Real outcomes are fed back from your CRM so LinkedIn learns which leads turn into pipeline.
- 04
We plan LinkedIn with search
Buyers who see you on LinkedIn often search for you later. We run Google Ads alongside so you capture the enquiry wherever it happens.
LinkedIn ad formats and targeting we use
We choose formats by the stage your buyer is at, and targeting by who signs off the decision.
See our B2B lead generation serviceSingle image and video ads
Sponsored content in the LinkedIn feed, the workhorse of most B2B accounts.
Lead Gen Forms
Forms that open pre-filled inside LinkedIn, with qualifying questions added so volume does not replace quality.
Document and thought leadership ads
Guides, reports and posts from your own people, promoted to the roles that matter.
Matched audiences
Target your own contact lists, website visitors and named target accounts for account-based campaigns.
Job title, seniority and company targeting
Reach finance directors, operations leads or practice managers in firms of the right size and sector.
Retargeting
Bring back people who visited your site or engaged with your ads but did not enquire.
How much do LinkedIn ads cost in the UK?
UK agency benchmarks for 2026 put LinkedIn ads at roughly £4 to £15 per click and £40 to £250 per lead, depending on the sector and audience. LinkedIn costs more per click than Google or Meta, because it is the only platform that targets by job title and company.
The right measure is cost per qualified lead and cost per customer, set against what a customer is worth. A lead that costs £150 is cheap if one in ten becomes a customer worth £8,000.
Read our full LinkedIn ads cost guideSource: UK agency benchmarks for 2026, as set out in our guide to LinkedIn ad costs. Your own costs depend on audience size, offer and sector.
What UK businesses search for before choosing LinkedIn help
Search volume for LinkedIn agency terms is modest, because most buyers ask peers or find a specialist through referral. That is why this page is written to answer the questions a buyer asks, not to chase a keyword.
Source: Google Ads data for the UK via DataForSEO, October 2026.
Switching from your current LinkedIn advertising agency
You can switch agency without losing your audiences or data. We audit your existing Campaign Manager account first, keep the audiences and ads that are working, and fix tracking before making big changes. Your ad account, Insight Tag and data stay in your name, so nothing is lost in the handover.
Get a free audit of your ad accountsWhat you get
What is included in our LinkedIn ads management
Every account includes strategy, creative, lead forms, tracking, weekly optimisation and live reporting.
Research
Buyer roles, company sizes, competitor ads and offer planning
Campaign build
Awareness, lead generation and retargeting campaigns structured by audience
Creative
Ad copy, image, video and document ads, with new variations tested regularly
Lead forms and landing pages
Qualifying lead forms and dedicated landing pages where they convert better
Tracking
Insight Tag, conversions, GA4 and CRM integration
Optimisation
Weekly audience, bid and creative changes based on lead quality, not just volume
Follow-up
Automated email and text replies so no enquiry goes cold
Reporting
A live dashboard and a monthly review call on leads, cost per lead and pipeline
Process
How our LinkedIn ads management works
Our process has six steps, from a free audit to scaling what works.
Free audit
We review your account, tracking and lead quality, and show you where budget is being wasted.
Strategy
We define your buyer roles, offers, budget and target cost per qualified lead.
Tracking set-up
Insight Tag, conversions and CRM connections go in before any spend.
Build and launch
Campaigns, creative, lead forms and landing pages go live.
Test and optimise weekly
We test new creative and audiences, shift budget to what works and cut what does not.
Scale
Once cost per qualified lead is stable, we widen audiences, add formats and increase budget.
Results
B2B and professional services results
Every figure comes from a real client account and is tracked to the enquiry.
31
new paying customers
A London B2B software company was spending heavily on outbound sales with slow results. We built a LinkedIn and Google Ads funnel aimed at operations directors in mid-size professional services firms, with a six-email nurture sequence.
40
meetings with target accounts
A Birmingham engineering consultancy wanted to win work with 120 named manufacturers. We ran account-based LinkedIn campaigns, targeted cold email and lead scoring.
£67
per qualified lead
A West Midlands solicitors practice built on referrals for over 15 years had steady but unpredictable enquiries. We rebuilt its paid search, built dedicated landing pages and automated lead follow-up.
Questions
LinkedIn Ads questions, answered.
What does a LinkedIn ads agency do?
A LinkedIn ads agency plans, builds and manages your campaigns on LinkedIn. That covers audience targeting by job title and company, ad creative, lead forms, tracking and ongoing testing, so your budget goes to people who can buy.
How much do LinkedIn ads cost in the UK?
UK agency benchmarks for 2026 put LinkedIn at roughly £4 to £15 per click and £40 to £250 per lead, depending on sector and audience. Judge it by cost per qualified lead and cost per customer, not cost per click.
Are LinkedIn ads worth it for B2B?
They can be, when the people you sell to are reachable by job title and the value of a customer covers the higher cost per lead. For low-value, high-volume sales, Google Ads usually works better.
What is the minimum budget for LinkedIn ads?
LinkedIn sets a minimum daily budget per campaign, and the audiences are small, so testing properly needs more than a token amount. We agree a test budget and a decision date in your free audit, so you know what you are risking before you start.
LinkedIn Lead Gen Forms or a landing page?
Lead Gen Forms usually produce more leads for less money, and landing pages usually produce better ones. We often test both, and add qualifying questions to the forms so quality does not suffer.
Can you target specific companies?
Yes. You can upload a list of target accounts and reach the right roles inside them. This suits account-based campaigns where you already know which firms you want.
Do you write the ads?
Yes. We write the copy and produce image, video and document ads, then keep testing new versions. If your team has useful content, we promote that too.
Will I own my LinkedIn ad account?
Yes, always. Your ad account, Insight Tag, audiences and data belong to you, and you keep full access whether you stay with us or not.
How quickly will I see results?
LinkedIn campaigns usually start producing leads in the first two weeks. Most accounts need six to ten weeks of testing to find the best audiences and offers, because the audiences are small and buying cycles are long.
Should I run LinkedIn ads and Google Ads together?
For most B2B firms, yes. LinkedIn reaches buyers before they search and Google captures them when they do. Tracked properly, each makes the other work harder.
Still have a question? Call 020 4652 1887 or book a free growth call.
From our insights
LinkedIn Ads guides.
Practical answers from the specialists who run these campaigns every day.
Industries
Where LinkedIn Ads works best.
Related services
Find out whether LinkedIn ads can bring in your next customers.
Get a free audit of your LinkedIn account or plan. We will show you who to target, what an enquiry is likely to cost and what we would change first.
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