Free tool · Three minutes
How strong is your lead engine?
Twelve quick questions on how your business gets found, turns visitors into enquiries and follows up. You get a score for each stage and the first thing to fix.
- A score out of 100 for each of the four stages
- Plain advice for your weakest stage
- No jargon and no sales call needed
Built by the Lead Gems team. Senior specialists who run lead generation for UK service businesses every day.
How it works
Three steps, no sales call needed
- Answer twelve questionsThree for each stage of your lead engine. Pick the answer closest to how things really work today.
- See your scoreA score for each stage and overall, with what it means for your business.
- Fix the weakest stageClear next steps, and the option of a free call with a specialist to go through it.
Questions
Questions about the scorecard
What is a lead engine?
A lead engine is everything that turns a stranger into a client: how people find you, the ads you run, how your website turns visitors into enquiries, and how quickly and how well you follow up. Most businesses are strong at one or two of these stages and leaking leads at the others.
How is the score worked out?
There are three questions for each of the four stages: get found, paid traffic, convert and follow up. Each answer scores two, one or zero points, so each stage is scored out of 100 and the total shows how well the whole engine works together.
What is a good score?
Above 75 out of 100 means your lead engine is in good shape and the gains come from fine tuning. Between 45 and 75 means the foundations are there but leads are slipping through. Below 45 means you are losing leads at more than one stage, which is common and very fixable.
Which stage should I fix first?
Usually the weakest one, because a lead lost there is lost for good. The exception is follow-up: if you are already paying for leads and replying slowly, fixing follow-up is often the fastest return of all.
Is the scorecard really free?
Yes. You see your score straight away and we email you a copy. If you would like a specialist to go through it with you, you can book a free growth call, but there is no obligation.
Still have a question? Call 020 4652 1887 or book a free growth call.
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Want a specialist to go through your score?
A free growth call takes 30 minutes and you keep the plan either way.