Free tool · One minute
What are missed leads costing you?
Missed calls, slow replies and enquiries that wait until Monday all cost you clients. Put in four numbers and see what they could be worth to you each year.
- Built only from your own numbers
- A yearly figure you can act on
- The fixes, in order of impact
Built by the Lead Gems team. Senior specialists who run lead generation for UK service businesses every day.
Missed leads could be costing you up to
a year
- enquiries missed or answered late each year
- potential clients among them
- if you won back just a quarter of them
This assumes the enquiries you miss would become clients at your usual rate. Some would not, so treat it as the upper limit.
How to win them back, in order
- Reply to every enquiry instantly. An automatic email and text within a minute, saying who will call and when.
- Text back every missed call. Most callers who do not leave a message will reply to a text.
- Answer out of hours. An AI receptionist or website chatbot that answers questions and books appointments.
- Follow up for longer. A short sequence for people who are not ready yet, so they come back to you.
CRM and automation AI chatbots and receptionists Email follow-up
We have emailed you a copy of your result.
How it works
Three steps, no sales call needed
- Enter four numbersYour enquiries, how many you miss or answer late, how many become clients and what a client is worth.
- See your resultMissed enquiries, clients and revenue a year, and what winning back a quarter would be worth.
- Stop the leakThe changes that stop leads going cold, most of which can be automated.
Questions
Questions about the calculator
What counts as a missed lead?
Any enquiry that never gets a reply, or only gets one the next day or later: unanswered calls with no message, contact forms that sit in an inbox, social media messages nobody sees and out-of-hours enquiries that wait until Monday. By the time you reply, many have already booked someone else.
How is the result worked out?
From your four numbers only. Missed enquiries a year are your monthly enquiries times twelve times the share you miss or answer late. Potential clients are those enquiries times your usual conversion rate, and potential revenue is that times your average client value.
Is the figure realistic?
Treat it as the upper limit. It assumes the enquiries you miss would have become clients at the same rate as the ones you answer, and some would not. Even winning back a quarter of them is usually worth far more than the cost of fixing the problem.
How do I stop missing leads?
Reply to every enquiry instantly by email and text, send a text back to every missed call, let an AI receptionist or chatbot answer out of hours, and follow up with the people who are not ready yet. Most of this can be automated in a few weeks.
Do you keep my numbers?
We keep them with your details so we can send you your result and, if you ask, talk it through. We never share them, as set out in our privacy policy.
Still have a question? Call 020 4652 1887 or book a free growth call.
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