Case studies · Mortgage broker · Leeds
How a Leeds mortgage broker completed 68 mortgages from Meta ads
A Leeds mortgage broker depended on estate agent referrals that came and went. We ran Meta ads for first-time buyers and remortgages, with qualifying questions, lead grading and instant follow-up. In six months it generated 400 leads at £30 each and completed 68 mortgages.
68
mortgages completed
- Client
- Mortgage broker
- Location
- Leeds
- Monthly ad spend
- £2,000 a month
- Campaign length
- 6 months
- Industry
- Mortgage and protection brokers
The challenge
Referrals from two estate agents made up most of the work, and when the housing market slowed, so did the business.
An earlier attempt at Facebook ads had produced cheap leads that rarely answered the phone.
What we did
- Meta campaigns for first-time buyers and homeowners coming to the end of a fixed rate, within FCA financial promotion rules.
- Higher-intent lead forms with questions on deposit, timescale and whether they had found a property.
- Automatic lead grading, so A and B leads were called within minutes.
- An email and text nurture sequence for people who were not ready yet, timed around their fixed rate end date.
The results after 6 months
- 400
- Leads generated
- £30
- Cost per lead
- 60%
- A and B grade leads
- 92
- Applications submitted
- 68
- Mortgages completed
- £95,200
- Estimated income
"We now have our own pipeline. When referrals go quiet, the phone still rings."