Case studies · Wedding venue · Cheshire
How a Cheshire wedding venue booked 36 weddings from email
A Cheshire wedding venue had years of past enquiries sitting in a spreadsheet. We built an email nurture programme for couples at every stage, from first enquiry to viewing. In eight months, email produced 180 viewings and 36 booked weddings.
36
weddings booked from email
- Client
- Wedding venue
- Location
- Cheshire
- Monthly ad spend
- No ad spend
- Campaign length
- 8 months
- Industry
- Wedding and event venues
The challenge
Couples take months to choose a venue. Most enquiries got one brochure by email and were never contacted again.
Years of enquiries were stored in a spreadsheet with no record of who had opted in to marketing.
What we did
- The enquiry list cleaned and moved into a CRM, keeping only contacts the venue was allowed to email.
- A nurture sequence by wedding season and stage: brochure, real weddings, pricing, availability and an open day invitation.
- Automatic reminders before viewings and a follow-up the morning after.
- Retargeting for couples who opened emails but had not booked a viewing.
The results after 8 months
- 180
- Viewings booked from email
- 36
- Weddings booked
- £14,000
- Average wedding value
- £504,000
- Estimated booking value
"We were sitting on years of interested couples and doing nothing with them. Email now fills our viewing calendar."