A Greater Manchester plumbing company was dependent on Checkatrade and word of mouth. We launched Google PPC, rebuilt their Google Business Profile, and added automated review requests and missed-call recovery. Within five months they had 214 leads at a cost of £24 each.
This family-run plumbing and heating company in Greater Manchester had three engineers and enough work to keep busy, but growth was entirely dependent on word of mouth and Checkatrade. The owner wanted to reduce his reliance on third-party platforms (which charged per lead and shared enquiries with competitors) and build his own direct lead pipeline.
His website existed but had never been optimised. His Google Business Profile was incomplete. He had 12 Google reviews despite 8 years in business.
“I was paying Checkatrade and getting the same leads as four other plumbers. Now I get my own leads, at a lower cost, and they’re only coming to me. The review automation alone has transformed my Google ranking.”
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