A West Midlands solicitors practice built on referrals for over 15 years was generating steady but unpredictable enquiries. We rebuilt their paid search infrastructure, deployed dedicated landing pages, and automated lead follow-up. Within six months they had 187 qualified leads at a cost of £67 each.
This established West Midlands solicitors practice had relied on referrals and local reputation for over 15 years. New enquiries were steady but unpredictable – some months were strong, others were quiet. The partners wanted a consistent pipeline of conveyancing, family law, and employment law enquiries without the feast-and-famine cycle.
They had tried Google Ads themselves for three months but had burned through £4,000 with very few leads to show for it. The campaigns were poorly structured, targeting broad keywords with no dedicated landing pages, and there was no follow-up system in place for the leads that did come in.
Lead Gems rebuilt their entire paid search infrastructure from scratch:
"We had written off Google Ads after our first attempt. Lead Gems showed us the difference proper campaign management makes. We now have a predictable flow of the right type of enquiries every month.”
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