A London B2B SaaS business was spending heavily on outbound sales with slow results. We built a LinkedIn and Google PPC funnel targeting operations directors at mid-size professional services firms, combined with a six-email nurture sequence. The campaign generated 31 new paying customers inside six months.
This London-based SaaS company had built a project management platform for mid-size professional services firms. Their product was strong, but customer acquisition was inefficient. The founding team had been relying on outbound sales (cold emails and LinkedIn outreach) which was generating demos but at a high cost per acquisition and with long sales cycles.
They needed an inbound lead generation system that attracted decision-makers already looking for project management solutions – reducing the sales cycle and improving lead quality.
“Lead Gems understood that SaaS lead gen is different from local services. The LinkedIn campaigns brought us exactly the right decision-makers, and the nurture sequence converted prospects we would have lost. Our cost per acquisition dropped by over 60% compared to outbound.”
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