An East London aesthetics clinic was relying entirely on organic Instagram reach, which had declined sharply. We launched targeted Meta campaigns, set up 24/7 online booking with automated reminders, and built an email list from zero. Within five months, 39% of all bookings were made outside business hours.
This East London aesthetics clinic offered treatments including anti-wrinkle injections, dermal fillers, skin peels, and microneedling. The clinic owner was a qualified practitioner with an excellent reputation among existing clients, but new client acquisition was almost entirely dependent on Instagram organic reach – which had declined sharply over the previous 12 months.
Walk-in enquiries were inconsistent, the clinic had no email list, and the booking process required clients to DM on Instagram or phone during clinic hours. The owner estimated she was losing 30–40% of potential bookings because people couldn’t book outside of working hours.
Lead Gems rebuilt their entire paid search infrastructure from scratch:
“I was spending hours every day replying to Instagram DMs and still losing bookings because people couldn’t book when it suited them. Now they book online any time of day, I’ve got an email list I can market to directly, and the Meta ads bring in more new clients in a week than I used to get in a month organically.”
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